The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

Survey of the American Consumer Survey of the American Consumer
All of GfK MRI’s psychographic batteries and segmentations can be cross-tabulated against the hundreds of demographics measured by GfK MRI, including the following generation groups: • Millenials (b. 1977-1994) • GenXers (b. 1965-1976) • Boomers (b. 1946-1964) • Early Boomers (b. 1946-1955) • Late Boomers (b. 1956-1964) • Pre-Boomers (b. before 1946)
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Teenmark Teenmark
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Teenmark I. Psychographic Batteries
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American Kids Study American Kids S
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American Kids Study B. Electronic E
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American Kids Study F. Nutrition
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This version of GfK MRI’s Psychog
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GfK MRI Headquarters 75 Ninth Avenu
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The GfK MRI Psychographic Sourcebook

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