The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
III. Fashion & Shopping<br />
C. Intent to Purchase<br />
This battery of questions provides marketers with a sense of the major purchases consumers may make in the next year, and explores expected<br />
lifestyle changes that could alter or influence those plans.<br />
Questions – Intent to Purchase: In the next twelve months, how likely are you or someone in your household to (very likely,<br />
somewhat likely, not very likely, not at all likely):<br />
Home:<br />
• Buy your first house/residence<br />
• Buy a second house/vacation home<br />
• Sell your house/residence<br />
• Take out a 2nd mortgage or equity loan<br />
Remodel your home:<br />
• Remodel kitchen<br />
• Remodel bathroom<br />
• Convert room to home office<br />
• Add rooms – exterior additions<br />
• Other<br />
Buy insurance:<br />
• Homeowner or personal property<br />
• Life insurance<br />
Buy financial products:<br />
• Invest in stocks, bonds<br />
or mutual funds<br />
Travel: Vacation within the U.S.:<br />
• Hawaii<br />
• Florida<br />
• <strong>The</strong>me park<br />
• Other<br />
Take a Cruise: for more than one day<br />
Travel: Vacation abroad:<br />
• Europe<br />
• Caribbean<br />
• Mexico<br />
• South America<br />
• Other<br />
Vehicle:<br />
• Buy a new vehicle<br />
• Buy a used or pre-owned vehicle<br />
• Lease a vehicle<br />
Buy/lease vehicle type:<br />
• 2-door car<br />
• 4-door car<br />
• Van/Mini-van<br />
• Motorcycle<br />
• Sport Utility Vehicle<br />
• Truck<br />
• Hybrid/Alternative Fuel Vehicle<br />
Buy electronics:<br />
• eReader (e.g. Amazon Kindle)<br />
• Home theater system<br />
• Large flat screen/HDTV (27” – 42”)*<br />
• Giant flat screen/HDTV (43” or more)*<br />
• Portable DVD player<br />
• Blu-Ray player*<br />
• Digital video camera/Digital camera<br />
• Desktop computer<br />
• Laptop computer<br />
• Satellite radio<br />
• Smartphone<br />
• Tablet (e.g. Apple iPad)<br />
Lifestyle (you personally):<br />
• Get engaged<br />
• Become a parent<br />
• Become a grandparent<br />
• Have a child go away to college<br />
• Have a child graduate from college<br />
• Have a child get married<br />
• Retire from full-time work<br />
• Collect lump-sum from<br />
pension/IRA/401K<br />
• Start or buy a new business<br />
• Change jobs<br />
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