The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

Teenmark I. <strong>Psychographic</strong> Batteries N. Movies How do you find out about new movies you want to see? • Friends • Family • Radio commercials • TV commercials Which, if any, of the following things do you do after you see a new movie? • Tell friends • Tell family • Write about it on the Internet • Other • Previews/trailers at a movie theater • Previews/trailers online • Magazine advertisements • Newspaper advertisements • Other O. Music • I like all different kinds of music • My taste in music is very specific • I keep up-to-date with what’s going on in the music industry • I get ideas from magazines for what music to listen to • I like to copy fashion styles of my favorite music artists • You can tell a lot about somebody by his or her music/CD collection • Music is a huge part of my life • My style of clothes reflects my taste in music How do you find out about new music? • Friends • Magazines • Family • Newspapers • Radio • Internet • TV • Other Which, if any, of the following things do you do after you hear new music? • Tell friends • Tell family • Write about it on the Internet • Other 86
Teenmark I. <strong>Psychographic</strong> Batteries P. Socializing • I like to keep my personal Internet pages updated with information about my life • I find it easy to make friends • I think people put too much private information about their lives on the Internet • Being a part of the popular crowd is important to me • I frequently plan activities for friends • When I try something new, I tend to share my opinions about it with my friends • People often look to me for advice • I consider myself to be popular • I try hard not to leave anybody out • I see myself as somewhat of a loner • IM is the best way to keep in touch • Text messaging is the best way to keep in touch • Phone calls are the best way to keep in touch • Email is the best way to keep in touch • Internet sites are the best way to keep in touch 87
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The GfK MRI Psychographic Sourcebook

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