The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

American Kids Study H. Thoughts and Feelings • I worry about school tests • I am happy being my age • I wish I were older so I could do more • Religion is important to me • I want to go to college • I wish I had more free time • I want to make a lot of money when I am older • I often do things to help other people • I feel stressed out a lot of the time • I am one of the first people to try new things • The environment is important to me • I worry about what will happen in the future • Advertising gives me ideas for things I want to buy • My family is an important part of my life • My friends are an important part of my life • I don’t like the way I look • Sometimes I worry so much I can’t sleep • Other kids my age look to me for what is cool • Being “in style” is very important to me • I am happy with my weight • I wish I could gain weight • I wish I could lose weight • I think it’s important to recycle • I will vote as soon as I’m old enough • When I’m with my friends, I’m the one who decides what to do • I like to spend time with my family • I think I’m a pretty normal kid • I would like to be more sporty or athletic • I ask my parents to buy things I see on TV • It’s easy for me to make friends • I like spending time on my own • I ask my parents for things my friends have • I ask my parents for things my brother or sister has • I would like to be more popular • Getting good grades is important to me • I ask my parents to buy things that are good for the environment • I would like to be less shy • I care about what my brother or sister thinks is cool Do you think you are...? (Check all that apply) • Creative • Funny • Active • Smart • Curious • Popular • Quiet • Cool • Loud • Friendly • Sporty or athletic • Shy • Happy • Brave • Healthy • Other • None of these 107
This version of GfK MRI’s Psychographic Sourcebook is current as of November 2011. GfK MRI continually launches new psychographic segmentations and adds new attitudinal questions to our surveys. While we annually update the printed document, we continually update the Psychographic Sourcebook in PDF form. For the most current listing of GfK MRI psychographic questions and segmentations, please visit: www.gfkmri.com/assets/PDF/GfKMRIPsychographicSourcebook.pdf
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The GfK MRI Psychographic Sourcebook

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