The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Teenmark<br />
I. <strong>Psychographic</strong> Batteries<br />
G. Finance<br />
• I try hard to save money—I’m careful about how I spend it<br />
• I usually spend most of my money—I buy what I want, when I want<br />
• I don’t need to save now—I have the rest of my life to do that<br />
• <strong>The</strong> economy has a direct effect on my spending habits<br />
• I should be able to buy anything I want<br />
• Not being able to buy everything I want makes me appreciate the things I am able to buy<br />
• I get money from my parents on a regular basis to spend as I choose<br />
• My parents buy most everything I ask for<br />
• Investing for the future is very important to me<br />
• Credit cards are the greatest thing—they allow you to buy things you couldn’t afford otherwise<br />
• Credit cards are dangerous—they allow you to spend more money than you actually have<br />
• I usually decide what to spend my money on<br />
• I only save for a specific purpose<br />
H. Food<br />
• I try to pay attention to my nutrition<br />
• Eating at a fast food restaurant is fun<br />
• Often, I eat my meals on the run<br />
• I try to eat breakfast every day<br />
• When I find a food I like, I typically recommend<br />
it to people I know<br />
• I typically celebrate special occasions at restaurants<br />
• Cooking is boring<br />
• I enjoy trying different types of food<br />
• I rely on product labels to help me make decisions<br />
when food shopping<br />
• I eat whatever I want<br />
• I stick to the food I know I like<br />
• I only eat fast food when I’m in a rush*<br />
• Eating well is important for good health<br />
• I regularly eat organic foods<br />
• When I find a restaurant I like, I stick with it<br />
• Fast food is really bad for you<br />
• I usually snack while watching TV<br />
• When I’m upset, I eat<br />
• I evaluate the nutrition of menu items when ordering at a restaurant<br />
• Sometimes I feel self-conscious about what I eat<br />
• I often feel I eat too much<br />
• I would rather eat fast food than a home-cooked meal<br />
• I enjoy being creative in the kitchen<br />
• I consider myself a vegetarian<br />
• I love to eat in restaurants<br />
* New in Teenmark 2011<br />
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