The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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All of <strong>GfK</strong> <strong>MRI</strong>’s psychographic batteries and segmentations can<br />
be cross-tabulated against the hundreds of demographics<br />
measured by <strong>GfK</strong> <strong>MRI</strong>, including the following generation groups:<br />
• Millenials (b. 1977-1994)<br />
• GenXers (b. 1965-1976)<br />
• Boomers (b. 1946-1964)<br />
• Early Boomers (b. 1946-1955)<br />
• Late Boomers (b. 1956-1964)<br />
• Pre-Boomers (b. before 1946)