The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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American Kids Study<br />
H. Thoughts and Feelings<br />
• I worry about school tests<br />
• I am happy being my age<br />
• I wish I were older so I could do more<br />
• Religion is important to me<br />
• I want to go to college<br />
• I wish I had more free time<br />
• I want to make a lot of money when I am older<br />
• I often do things to help other people<br />
• I feel stressed out a lot of the time<br />
• I am one of the first people to try new things<br />
• <strong>The</strong> environment is important to me<br />
• I worry about what will happen in the future<br />
• Advertising gives me ideas for things I want to buy<br />
• My family is an important part of my life<br />
• My friends are an important part of my life<br />
• I don’t like the way I look<br />
• Sometimes I worry so much I can’t sleep<br />
• Other kids my age look to me for what is cool<br />
• Being “in style” is very important to me<br />
• I am happy with my weight<br />
• I wish I could gain weight<br />
• I wish I could lose weight<br />
• I think it’s important to recycle<br />
• I will vote as soon as I’m old enough<br />
• When I’m with my friends, I’m the one who decides what to do<br />
• I like to spend time with my family<br />
• I think I’m a pretty normal kid<br />
• I would like to be more sporty or athletic<br />
• I ask my parents to buy things I see on TV<br />
• It’s easy for me to make friends<br />
• I like spending time on my own<br />
• I ask my parents for things my friends have<br />
• I ask my parents for things my brother or sister has<br />
• I would like to be more popular<br />
• Getting good grades is important to me<br />
• I ask my parents to buy things that are good for<br />
the environment<br />
• I would like to be less shy<br />
• I care about what my brother or sister thinks is cool<br />
Do you think you are...? (Check all that apply)<br />
• Creative<br />
• Funny<br />
• Active<br />
• Smart<br />
• Curious<br />
• Popular<br />
• Quiet<br />
• Cool<br />
• Loud<br />
• Friendly<br />
• Sporty or athletic<br />
• Shy<br />
• Happy<br />
• Brave<br />
• Healthy<br />
• Other<br />
• None of these<br />
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