The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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I. <strong>Psychographic</strong> Batteries<br />
N. Movies<br />
How do you find out about new movies you want to see?<br />
• Friends<br />
• Family<br />
• Radio commercials<br />
• TV commercials<br />
Which, if any, of the following things do you do after you see a new movie?<br />
• Tell friends<br />
• Tell family<br />
• Write about it on the Internet<br />
• Other<br />
• Previews/trailers at a movie theater<br />
• Previews/trailers online<br />
• Magazine advertisements<br />
• Newspaper advertisements<br />
• Other<br />
O. Music<br />
• I like all different kinds of music<br />
• My taste in music is very specific<br />
• I keep up-to-date with what’s going on in the<br />
music industry<br />
• I get ideas from magazines for what music to listen to<br />
• I like to copy fashion styles of my favorite music artists<br />
• You can tell a lot about somebody by his or her<br />
music/CD collection<br />
• Music is a huge part of my life<br />
• My style of clothes reflects my taste in music<br />
How do you find out about new music?<br />
• Friends • Magazines<br />
• Family • Newspapers<br />
• Radio • Internet<br />
• TV • Other<br />
Which, if any, of the following things do you do after you hear new music?<br />
• Tell friends<br />
• Tell family<br />
• Write about it on the Internet<br />
• Other<br />
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