The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

Survey of the American Consumer: Part 1 VIII. Travel & Transportation B. Vacation Travel Attitudes (continued) • The best vacation is restful without too much physical exercise • Group tours are fun and a good way to meet people • People often ask my advice when it comes to vacation travel • I’d rather travel in the U.S. than to a foreign location • The Internet is not a secure way to make travel plans • I often ask the advice of others when it comes to vacation travel • Last-minute travel specials are a great way to get a bargain • Traveling to foreign places is a great way for me to learn about other cultures • I’d rather take a few weekend vacations than one long vacation • I prefer guided tours to traveling independently • Planning a vacation is just as much fun as the trip itself 34
Survey of the American Consumer: Part 1 IX. Psychographic Batteries Designed by Third Party Partners A. Category INFLUENTIALS SM Where do opinions come from? For many consumers in the market for a particular product or service, they come from other people—relatives, close friends, co-workers, even store clerks. This series of questions looks at how American consumers “shop around” for a good opinion across a full range of consumption and product categories. Please read the following questions/statements and check any box that applies: • I have a great deal of knowledge/experience in this topic • My family/friends often ask for and trust my advice on this topic • Healthcare • Physical Fitness • Healthy Lifestyle • Environmentally-Friendly products • Prescription Drugs • Dieting • Cooking • Snacks • New Food Items • Grocery Shopping • Cleaning Products • Beauty • Fashion—Clothes • Fashion—Shoes • Other Fashion • Shopping • Wine • Beer • Other Alcoholic Beverages • Coffee • Soft Drinks • Automobiles • Other Vehicles • Automotive Products • Business Travel • Vacation Travel • Restaurants • Finance/Investments • Real Estate • Insurance • Business • Home Remodeling • Household Furnishings • Interior Decorating • Gardening • Computers • Home Electronics • New Technology • Mobile/Cell Phones • Photography • Video Games • Books • Movies • TV Shows • Radio • Newspapers • Magazines • Internet • Music • Other Entertainment • News • Politics • Sports • Sporting Equipment • Fishing • Hunting • Parenting • Education • Products for Babies or Children • Pets continued on next page>> 35
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American Kids Study F. Nutrition
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GfK MRI Headquarters 75 Ninth Avenu
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