The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Teenmark<br />
I. <strong>Psychographic</strong> Batteries<br />
L. Media Attitudes<br />
For each of the following statements, please check off which media you think it describes—TV, radio, Internet, magazines. You can check as<br />
many as you’d like. For example, if you think the statement describes all of them, check off all four.<br />
• A good source of learning<br />
• Pure entertainment<br />
• Makes me think<br />
• Keeps me informed/up to date<br />
• A good escape<br />
• Relaxes me<br />
• Puts me in a good mood<br />
• Gives me good ideas<br />
• Keeps me up-to-date with the latest styles and trends<br />
• <strong>The</strong> one I trust the most (pick one)—TV, radio, Internet, magazines<br />
M. Memberships/Clubs<br />
Please mark which clubs or groups you currently belong to:<br />
• School sports team<br />
• School club (non-sports)<br />
• Environmental organization<br />
• Local civic organization<br />
• Religious group<br />
• Cultural/ethnic group<br />
• Health club/gym/exercise group<br />
• Hobby club (not in school)<br />
• <strong>The</strong>atre/dance group<br />
• Volunteer group<br />
• Military group<br />
• Other<br />
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