The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
V. Health & Nutrition<br />
A. Diet Control/Eating Habits<br />
It is increasingly clear that what we decide to eat is often a lifestyle choice—a choice that reflects how we view our health. <strong>The</strong> battery of<br />
questions concerning diet control and eating habits help marketers understand specific methods consumers use to manage their weight and<br />
overall health.<br />
Questions – Diet Control/Eating Habits: Are you presently controlling your diet? If yes, reason for diet control:<br />
• Blood sugar level<br />
• Cholesterol level<br />
• Food allergy<br />
• Lactose intolerance<br />
• Maintain weight<br />
• Physical fitness<br />
• Regularity<br />
• Salt restriction<br />
• Weight loss<br />
• Other<br />
Do you buy foods specifically labeled as?<br />
• Fat-free<br />
• Gluten-free<br />
• High fiber<br />
• High protein<br />
• Lactose-free<br />
• Low-calorie<br />
• Low-carb<br />
• Low-cholesterol<br />
• Low-fat<br />
• Low-sodium<br />
• Natural or organic<br />
• Probiotic<br />
• Sugar-free<br />
Do you consider yourself to be?<br />
• Semi-vegetarian<br />
• Vegetarian<br />
• Vegan<br />
If you are dieting, which methods are you using?<br />
• Alli<br />
• Jenny Craig<br />
• Jillian Michaels*<br />
• Medifast*<br />
• NutriSystem<br />
• South Beach Diet<br />
• Weight Watchers<br />
• Other diet organization<br />
or club<br />
• Atkins Diet<br />
• Doctor’s care/diet<br />
• Diet control book<br />
• Exercise program<br />
• Other<br />
* New in Wave 65<br />
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