The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
VIII. Travel & Transportation<br />
B. Vacation Travel Attitudes (continued)<br />
• <strong>The</strong> best vacation is restful without too much physical exercise<br />
• Group tours are fun and a good way to meet people<br />
• People often ask my advice when it comes to vacation travel<br />
• I’d rather travel in the U.S. than to a foreign location<br />
• <strong>The</strong> Internet is not a secure way to make travel plans<br />
• I often ask the advice of others when it comes to vacation travel<br />
• Last-minute travel specials are a great way to get a bargain<br />
• Traveling to foreign places is a great way for me to learn about other cultures<br />
• I’d rather take a few weekend vacations than one long vacation<br />
• I prefer guided tours to traveling independently<br />
• Planning a vacation is just as much fun as the trip itself<br />
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