The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
VII. Technology<br />
B. Internet/Online Attitudes<br />
We all know that the Internet can/will/must change our lives. But is it loved? As cable TV and cellular phones encroach onto territory once<br />
traveled exclusively online, knowing how people use the Internet and how they relate to it, can give marketers the edge they need in profitably<br />
communicating with consumers. <strong>The</strong> answers to this battery of questions can help provide that edge.<br />
Questions – Internet/Online Attitudes: How much do you agree or disagree with each of the statements (agree completely, agree<br />
somewhat, disagree somewhat, disagree completely)?<br />
• <strong>The</strong> Internet is a great way to gather information on products/services I’m considering purchasing<br />
• <strong>The</strong> Internet is a great way to actually buy products<br />
• <strong>The</strong> Internet has allowed me to learn things I probably wouldn’t have learned otherwise<br />
• <strong>The</strong> Internet is a great way to communicate with family/friends<br />
• <strong>The</strong> Internet is a main source of entertainment for me<br />
• I like to keep my personal Internet pages updated with information about my life<br />
• I would feel disconnected without the Internet<br />
• Going online is one of my favorite things to do with my free time<br />
• <strong>The</strong> Internet is a good thing, but I worry that too much technology can be a bad thing<br />
• Instant messenger keeps me in touch with my friends<br />
• <strong>The</strong> Internet is a good way to meet new people<br />
• I think people put too much private information abou their lives on the Internet<br />
• <strong>The</strong> Internet has little impact on my daily life<br />
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