The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
VI. Sports & Leisure<br />
C. Participation in Sports<br />
This series of questions is designed to aid marketers in understanding how much of a role sports plays in the lives of American consumers.<br />
Questions – Participation in Sports: Which of the following have you personally participated in last 12 months? How often do you engage<br />
in these (2 or more times a week, once a week, 2-3 times a month, once a month, less than once a month)?<br />
• Aerobics<br />
• Archery<br />
• Auto racing<br />
• Backpacking<br />
• Baseball<br />
• Basketball<br />
• Bicycling—Mountain<br />
• Bicycling—Road<br />
• Boating (power)<br />
• Bowling<br />
• Canoeing/kayaking<br />
• Fishing—fresh water<br />
• Fishing—salt water<br />
• Football<br />
• Frisbee<br />
• Golf<br />
• Hiking<br />
• Hockey<br />
• Horseback riding<br />
• Hunting with bow & arrow<br />
• Hunting with handgun<br />
• Hunting with rifle<br />
• Hunting with shotgun<br />
• Ice skating<br />
• Jet skiing<br />
• Jogging/running<br />
• Karate<br />
• Kick Boxing<br />
• Lacrosse<br />
• Marathon/triathlon<br />
(training and events)<br />
• Martial arts<br />
• Motocross<br />
• Motorcycling<br />
• Paddle tennis<br />
• Pilates<br />
• Ping pong/table tennis<br />
• Racquetball<br />
• Rock climbing<br />
• Roller blading/in-line skating<br />
• Roller skating<br />
• Rowing: stationary/outdoor<br />
• Sailing<br />
• Scuba diving<br />
• Skateboarding<br />
• Skiing—cross-country<br />
• Skiing—downhill<br />
• Snorkeling/skin diving<br />
• Snowboarding<br />
• Snowmobiling<br />
• Soccer<br />
• Softball<br />
• Surfing/windsurfing<br />
• Swimming<br />
• Target shooting<br />
• Tennis<br />
• Volleyball<br />
• Walking for exercise<br />
• Water skiing<br />
• Weight lifting<br />
• Whitewater rafting<br />
• Yoga<br />
• Other<br />
D. Engage in Physical Fitness<br />
<strong>The</strong> physical fitness question is designed to be a summary of Americans’ commitment to a regular exercise program.<br />
Questions – Engage in Physical Fitness: Have you engaged in a regular exercise program in the last 12 months where you exercised at least<br />
twice a week? If yes, did you exercise...<br />
• At home<br />
• At a club<br />
• At another facility<br />
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