The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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I. <strong>Psychographic</strong> Batteries<br />
R. Stresses<br />
How often do you feel “stressed out”?<br />
What are the situations in your life that generally cause you to feel “stressed”?<br />
• All the time<br />
• Sometimes<br />
• Once in a while<br />
• Rarely<br />
• Never<br />
• A lot of school work<br />
• Your parents’ relationship<br />
• Relationships with your friends<br />
• Relationships with your parents<br />
• Relationships with your siblings/other family<br />
• Relationships with your boyfriend/girlfriend<br />
• Not enough sleep<br />
• Not enough time in the day<br />
• Not enough money<br />
• Juggling too many responsibilities<br />
• Your weight/body image<br />
• Your overall appearance<br />
• Issues with your own health<br />
• Other people’s health issues<br />
• Other<br />
S. Technology<br />
• I often take the opportunity to discuss my knowledge of technology or electronic products with others<br />
• I give others advice when they are looking to buy technology or electronic products<br />
• Computers can be a good source of entertainment<br />
• I’m fascinated by new technology<br />
• I enjoy learning about technology or electronic products from others<br />
• Technology helps make my life more organized<br />
• When I find a technology or electronic product I like, I typically recommend it to people I know<br />
• I am among the first of my friends and colleagues to try new technology products<br />
• I want others to say “wow” when they see my electronics<br />
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