The GfK MRI Psychographic Sourcebook

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$more children enjoy math than reading & writing - GfK MRI$

Teenmark I. Psychographic Batteries K. Leisure Activities: Personally participated in the last 12 months: • Attend auto shows • Attend dance performances • Attend music concerts/performances • Attend sporting events • Babysitting • Baking/cooking • Go to beach • Billiards/pool • Board games/cards • Chess • Go to coffee shop • Crossword puzzles/word games • Cruise around in a car • Dance/go dancing • Dining out • Exercise/workout • Fantasy sports league • Hang out with friends (outside of school) • Karaoke • Listen to the radio • Go to live theater • Go to museums • Painting, drawing • Go to parties • Photography • Photo Album/Scrapbooking • Picnic • Play musical instrument • Play sports • Read magazines • Read books • Read comic books • Shop • Spend time alone in room • Spend time with family • Spend time with girlfriend/ boyfriend (outside of school) • Study • Sudoku Puzzles • Take a nap • Talk on the phone • Trivia games • PC/Computer games (play online with software) • PC/Computer games (play online without software) • PC/Computer games (play offline with software) • Video/electronic games (console) • Video/electronic games (portable) • Volunteer work • Watch TV • Go to zoo Do you engage in any of the following activities? • Collecting—comic books • Collecting—coins • Collecting—figurines • Collecting—stamps • Electric trains • Raising pets Do you personally buy/collect or trade sports/trading cards? • Baseball • Basketball • Football • Hockey • Magic cards • Other sports • Other Trading Cards 84
Teenmark I. Psychographic Batteries L. Media Attitudes For each of the following statements, please check off which media you think it describes—TV, radio, Internet, magazines. You can check as many as you’d like. For example, if you think the statement describes all of them, check off all four. • A good source of learning • Pure entertainment • Makes me think • Keeps me informed/up to date • A good escape • Relaxes me • Puts me in a good mood • Gives me good ideas • Keeps me up-to-date with the latest styles and trends • The one I trust the most (pick one)—TV, radio, Internet, magazines M. Memberships/Clubs Please mark which clubs or groups you currently belong to: • School sports team • School club (non-sports) • Environmental organization • Local civic organization • Religious group • Cultural/ethnic group • Health club/gym/exercise group • Hobby club (not in school) • Theatre/dance group • Volunteer group • Military group • Other 85
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The GfK MRI Psychographic Sourcebook

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