The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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Survey of the American Consumer: Part 1<br />
II. Community, Politics, Environment & Attitudinal Outlook<br />
E. Public Activities (Basis for <strong>The</strong> “INFLUENTIAL Americans ® ” Segmentation):<br />
This battery of questions examines the public activities of adults who influence others across a number of actions and identifies the salient<br />
characteristics of those people are who are most likely to get things done in their communities.<br />
Questions – Public Activities: Participation in politics or public or civic affairs: Here is a list of activities that people may engage in<br />
relating to politics or public or civic affairs. Which, if any, have you done in the past year?<br />
• Voted in a federal, state or local election<br />
• Written or called any politician at the state, local or national level<br />
• Written a letter to the editor of a newspaper or magazine or called a live radio or TV show to express an opinion<br />
• Written something that has been published<br />
• Written an article for a magazine or newspaper<br />
• Attended a political rally, speech or organized protest of any kind<br />
• Attended a public meeting on town or school affairs<br />
• Held or run for political office<br />
• Served on a committee for some local organization<br />
• Served as an officer for some club or organization<br />
• Signed a petition<br />
• Worked for a political party<br />
• Made a speech<br />
• Been an active member of any group that tries to influence public policy or government<br />
• Participated in environmental groups/causes<br />
• Engaged in fundraising<br />
• Recycled products<br />
• None of the above<br />
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