The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
The GfK MRI Psychographic Sourcebook
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<strong>The</strong> <strong>GfK</strong> <strong>MRI</strong> <strong>Psychographic</strong> <strong>Sourcebook</strong><br />
Table of Contents<br />
Teenmark<br />
<strong>Psychographic</strong> Batteries 78<br />
A. Ad Attentiveness by Media 78<br />
B. Alternative Advertising Places 79<br />
C. Beauty: Hair 80<br />
D. Beauty: Makeup 80<br />
E. Cellular Mobile Opinions 81<br />
F. Fashion & Style Attitudes 81<br />
G. Finance 82<br />
H. Food 82<br />
I. Future Goals 83<br />
J. Internet/Online Technology 83<br />
K. Leisure Activities 84<br />
L. Media Attitudes 85<br />
M. Memberships/Clubs 85<br />
N. Movies 86<br />
O. Music 86<br />
P. Socializing 87<br />
Q. Sports 88<br />
R. Stresses 89<br />
S. Technology 89<br />
T. Video Games 90<br />
U. Volunteerism 90<br />
V. Yourself 91<br />
American Kids Study<br />
A. Advertising Preferences 103<br />
B. Electronic Entertainment Preferences 104<br />
C. Magazine Attitudes & Actions 104<br />
D. Movies 105<br />
E. Music & Video Games 105<br />
F. Nutrition 106<br />
G. Sports 106<br />
H. Thoughts & Feelings 107<br />
<strong>Psychographic</strong> Segmentation Analyses 93<br />
A. Beauty: Hair Attitudes 93<br />
B. Beauty: Makeup Attitudes 94<br />
C. Fashion Attitudes 95<br />
D. Finance Attitudes 96<br />
E. Food Attitudes 97<br />
F. Internet/Online Technology Attitudes 98<br />
G. LeisureStyles 99<br />
H. Music Attitudes 101<br />
I. Yourself Attitudes 102<br />
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