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S P E CIAL<br />

ALUMINIUM MIDDL E EAST<br />

single lost time inci<strong>de</strong>nt in 2012. This commitment<br />

is also clear in how the company is seeking<br />

to <strong>de</strong>velop a sustainable business which<br />

minimises its impact on the environment.<br />

Emal has invested more than USD700 million<br />

in state-of-the-art technologies in Phase I for<br />

reducing emissions.<br />

The company not only complies with all<br />

applicable local environmental legislation,<br />

but is also committed to the more stringent<br />

European standards. Fluori<strong>de</strong> emissions at<br />

the Al Taweelah smelter are below the IPPC<br />

standard. In or<strong>de</strong>r to reinforce this commitment,<br />

Emal also goes beyond what is legally<br />

required by un<strong>de</strong>rtaking additional voluntary<br />

initiatives. One such scheme is the monitoring<br />

of the sea water temperature around the<br />

smelter to ensure that there is no impact on<br />

the marine environment.<br />

<strong>Alu</strong>minium market<br />

World aluminium <strong>de</strong>mand is forecast to increase<br />

by 6% year-on-year over ten years.<br />

Current annual <strong>de</strong>mand for aluminium is 40<br />

million tonnes, this is estimated to reach over<br />

70 million tonnes by the year 2020. Total<br />

production at Emal in 2011 was 750,000<br />

tonnes which will increase to 800,000 tonnes<br />

in 2013. Once Phase II is completed annual<br />

production will almost double to 1.3 million<br />

tonnes ensuring Emal is well placed to meet<br />

future <strong>de</strong>mand for aluminium: internationally,<br />

regionally and locally.<br />

While Emal’s reach is a global one – over<br />

80% of the company’s production is <strong>de</strong>livered<br />

to the markets in Europe, Asia and the Americas<br />

– the company also has its eyes fixed on<br />

markets closer to home. The market within<br />

the region is also set to grow in the future.<br />

Between them Emal and Dubal sell about<br />

250,000 tonnes of aluminium in the Middle<br />

East and North Africa Region (Mena). Both<br />

companies have 100% of market share in the<br />

UAE and Oman and 90% share in the markets<br />

of Lebanon, Syria, Morocco, Tunisia and<br />

Algeria.<br />

Sales to Mena represented around 15%<br />

of Emal’s total sales in 2012. The vast majority<br />

of sales in the region are within the GCC<br />

(93% of regional sales). Although the Mena<br />

market is relatively small, it remains important<br />

for Emal. It is not a mature market, but<br />

indicators suggest it has the capacity to grow.<br />

One of the projects likely to fuel growth is<br />

the building of the GCC rail network. As a<br />

result, Emal is forecasting a 20% growth of it<br />

sales to the Mena region in 2013.<br />

In the future Emal’s target is to expand the<br />

customer base in the Mena market with the focus<br />

on Turkey as a country of importance, and<br />

with a <strong>special</strong> view on extrusion billets. Total<br />

consumption in Turkey is 750,000 tonnes a<br />

year and Dubal and Emal currently supply a<br />

small fraction of this market.<br />

Emal’s home market remains a priority<br />

objective. Current consumption in the UAE is<br />

just un<strong>de</strong>r 200,000 tonnes a year, the supply<br />

of which is split equally between the UAE’s<br />

two primary smelters – Emal and Dubal. The<br />

quality and value of the aluminium produced<br />

by the two plants means local customers do<br />

not need to source their supply from outsi<strong>de</strong><br />

of the country. The majority of Emal’s downstream<br />

customers in the UAE are involved in<br />

construction, power and oil and gas.<br />

Ma<strong>de</strong> in the United Arab Emirates and<br />

achieving a world reputation in the global<br />

competitive market in such a short period<br />

of time is something on which the company<br />

pri<strong>de</strong>s itself.<br />

■<br />

GLAMA Maschinenbau GmbH<br />

Hornstraße 19 D- 45964 Gladbeck / Germany<br />

phone + 49 (0) 2043 9738 0 fax + 49 (0) 2043 9738 50 email: info@glama.<strong>de</strong><br />

<strong>web</strong>: www.glama.<strong>de</strong>

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