Analysis of Sales Promotion Effects on Household Purchase Behavior
Analysis of Sales Promotion Effects on Household Purchase Behavior
Analysis of Sales Promotion Effects on Household Purchase Behavior
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Gupta, Sachin and P.K. Chintagunta (1994), “On Using Demographic Variables to Determine<br />
Segment Membership in Logit Mixture Models,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Research, 31, 1, 128-<br />
136.<br />
Gupta, Sachin, Chintagunta, P.K., Kaul, A. and D.R. Wittink (1996), “Do <strong>Household</strong> Scanner<br />
Data Provide Representative Inferences from Brand Choices? A Comparis<strong>on</strong> with Store<br />
Data,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Research, 33, 4, 383-398.<br />
Hackleman, E.C. and J.M. Duker (1980), “Deal Pr<strong>on</strong>eness and Heavy Usage: Merging Two<br />
Market Segmentati<strong>on</strong> Criteria,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> the Academy <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Science, 8, 4, 332-344.<br />
Hair, J.F., Anders<strong>on</strong>, R.E., Tatham, R.L. and W.C. Black(1987), Multivariate Data <str<strong>on</strong>g>Analysis</str<strong>on</strong>g>,<br />
Maxwell MacMillan Internati<strong>on</strong>al Editi<strong>on</strong>s.<br />
Härdle, W. (1990), Applied N<strong>on</strong>parametric Regressi<strong>on</strong>, Cambridge University Press.<br />
Helsen, K. and D.C. Schmittlein (1992), “How Does A Product Market’s Typical Price-<br />
<str<strong>on</strong>g>Promoti<strong>on</strong></str<strong>on</strong>g> Pattern Affect the Timing <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>Household</strong>s’ <strong>Purchase</strong>s? An Empirical Study Using<br />
UPC Scanner Data,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Retailing, 68, 3, 316-338.<br />
Henders<strong>on</strong>, Caroline M. (1987), “<str<strong>on</strong>g>Sales</str<strong>on</strong>g> promoti<strong>on</strong> Segmentati<strong>on</strong>: Refining the Deal-<br />
Pr<strong>on</strong>eness C<strong>on</strong>struct,” working paper, Amos Tuck School <str<strong>on</strong>g>of</str<strong>on</strong>g> Business Administrati<strong>on</strong>,<br />
Dartmouth College, Hanover, NH 03755.<br />
Hensher, D.A., Barnard, P.O. and T.P. Tru<strong>on</strong>g (1988), “The Role <str<strong>on</strong>g>of</str<strong>on</strong>g> Stated Preference<br />
Methods in Studies <str<strong>on</strong>g>of</str<strong>on</strong>g> Travel Choice,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Transport Ec<strong>on</strong>omics and Policy, 22, 1, 45-<br />
58.<br />
Hoch, S.J., Kim, B., M<strong>on</strong>tgomery, A.L., and P.E. Rossi (1995), “Determinants <str<strong>on</strong>g>of</str<strong>on</strong>g> Store-Level<br />
Price Elasticity,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Research, 32, 1, 17-29.<br />
216