Analysis of Sales Promotion Effects on Household Purchase Behavior

Table A8.1 continued
Impulse BS TA TR TN QB QP QA QN CE
Number
<strong>of</strong> brands
Storability
Quarterly
promotio
Quarterly
purchase
Average price
Product
252
level (ranking)
category
nal
frequency
frequency
0.00
(1)
0.24
(6)
0.06
(2)
0.07
(3)
0.14
(3)
0.27
(5)
0.11
(2)
0.52
(6)
0.03
(4)
0.17
(2)
0.06
(3)
0.18
(1)
0.26
(2)
0.46
(4)
0.16
(1)
0.96
(6)
0.05
(1)
0.01
(2)
-0.00
(3)
-0.00
(4)
0.09
(4)
0.08
(3)
0.27
(6)
0.24
(5)
0.14
(3)
0.08
(2)
0.57
(6)
0.51
(5)
0.01
(5)
0.08
(6)
-0.13
(2)
-0.00
(3)
0.07
(1)
0.15
(2)
0.30
(5)
0.47
(6)
Average
(4)
169
Yes
(6)
(3)
Average
(3)
High
(6)
153
Yes
(5)
(4)
68
No
(2)
(1)
Average
(2)
83
Yes
(3)
(6)
1500 cc
(6)
1000 cc
(5)
400 cc
(2)
350 cc
(1)
10
(4)
6
(2)
13
(5)
8
(3)
13.52
(6)
5.82
(3)
3.26
(1)
6.22
(4)
1.60
(1)
3.10
(4)
3.57
(5)
7.89
(6)
S<strong>of</strong>t- 1.78
drinks (4)
Fruit 1.50
juice (2)
Candy- 3.83
bars (5)
C<strong>of</strong>fee 6.71
(6)