Analysis of Sales Promotion Effects on Household Purchase Behavior
Analysis of Sales Promotion Effects on Household Purchase Behavior
Analysis of Sales Promotion Effects on Household Purchase Behavior
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Kim, B., Srinivasan, K. and R.T. Wilcox (1999), “Identifying Price Sensitive C<strong>on</strong>sumers: The<br />
relative Merits <str<strong>on</strong>g>of</str<strong>on</strong>g> Demographic vs. <strong>Purchase</strong> Pattern Informati<strong>on</strong>,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Retailing, 75, 2,<br />
173-193.<br />
Kluytmans, J., Wierenga, B., and M. Spigt (1993), "Developing a Neural Network for<br />
Selecti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>Sales</str<strong>on</strong>g> <str<strong>on</strong>g>Promoti<strong>on</strong></str<strong>on</strong>g> Instruments in Different Marketing Situati<strong>on</strong>s," S<str<strong>on</strong>g>of</str<strong>on</strong>g>tware<br />
Engineering Press.<br />
Koyck, L.M., Hennipman, P. and C.W. Willinge Prins-Visser (1965), Verbruik en Sparen in<br />
Theorie en Praktijk, Haarlem: Tjeenk Willink & Zo<strong>on</strong>.<br />
Kroes, E.P. and R.J. Sheld<strong>on</strong> (1988), “Stated Preference Methods: An Introducti<strong>on</strong>,” Journal<br />
<str<strong>on</strong>g>of</str<strong>on</strong>g> Transport Ec<strong>on</strong>omics and Policy, 22, 1, 11-25.<br />
Krishna, A., Currim, I.S. and R.W. Shoemaker (1991), "C<strong>on</strong>sumer Percepti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g><br />
<str<strong>on</strong>g>Promoti<strong>on</strong></str<strong>on</strong>g>al Activity," Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing, 55, 2, 4-16.<br />
Kumar, V., Ghosh, A. and G.J. Tellis (1992), “A Decompositi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Repeat Buying,”<br />
Marketing Letters, 3, 4, 407-417.<br />
Kumar, V. and R.P. Le<strong>on</strong>e (1988), “Measuring the Effect <str<strong>on</strong>g>of</str<strong>on</strong>g> Retail Store <str<strong>on</strong>g>Promoti<strong>on</strong></str<strong>on</strong>g>s <strong>on</strong><br />
Brand and Store Substituti<strong>on</strong>,” Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Research, 25, 2, 178-185.<br />
Kumar, V. and A. Pereira (1995), "Explaining the Variati<strong>on</strong> in Short-Term <str<strong>on</strong>g>Sales</str<strong>on</strong>g> Resp<strong>on</strong>se to<br />
Retail Price <str<strong>on</strong>g>Promoti<strong>on</strong></str<strong>on</strong>g>s", Journal <str<strong>on</strong>g>of</str<strong>on</strong>g> the Academy <str<strong>on</strong>g>of</str<strong>on</strong>g> Marketing Science, 23, 3, 155-169.<br />
Lal, R. and R. Rao (1997), “Supermarket Competiti<strong>on</strong>: The Case <str<strong>on</strong>g>of</str<strong>on</strong>g> Every Day Low Pricing,”<br />
Marketing Science, 16, 1, 60-80.<br />
Lattin, J.M (1987), “A Model <str<strong>on</strong>g>of</str<strong>on</strong>g> Balanced Brand Choice <strong>Behavior</strong>,” Marketing Science, 6, 4,<br />
48-65.<br />
219