A Strategic Approach to the Caravan and Camping Industry 2012

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consolidation and higher rates, with higher profit margins, for cabins in caravan parks.” 12 Growth There are a wide range of factors which affect growth, some of which cannot be foreseen. The following indicators are taken into account in the preparation of this study: IBIS World projects that over the five years through 2016-17, real industry revenue will rise “at an average annualised rate of 1% to total $1.38 billion. Moderate economic growth expected from 2011-12 is forecast to result in low growth in domestic and international tourism levels, and consequently in demand for caravan park accommodation. Initial revenue growth of 0.8% is expected in 2012-13. 13 Recreational Vehicle Manufacturers Association Australia (RVMAA) showed growth in production of motorised recreational vehicles nationally of 24.0% from 2009 to 2010 and growth of towable recreational vehicles of 35.1% over the same period. The Broome Accommodation Study 14 prepared by Kadar Pearson and Partners for Tourism WA in 2006 forecast that yield for Caravans, Camping and Cabins in Broome would grow by around 36 percent over the next four (4) years. KPP forecast that demand will not increase from 2005 levels. This report was released prior the decision to proceed with the LNG Gas Hub at James Price Point, approximately 60 kilometres north of Broome. There is likely to be a significant impact on demand for caravan sites from contractors and workers associated with the construction and operations phases of the LNG project. The Kununurra Accommodation Study 15 prepared by Kadar Pearson and Partners (KPP) in 2009 forecast that demand for Caravans, Camping and Cabins in Kununurra in a low growth scenario would increase by zero percent over the next five (5) years and increase by 20.2 percent in a medium growth scenario and by 38.1 percent in a high growth scenario. The Department of Planning and Infrastructure reported a drop in registrations of caravans and camper trailers of 6.8 percent in Western Australia from 2009 to 2010 (November Year to Date). The Department of Environment and Conservation (DEC) park entry visits show a constant annual growth rate of 5.11 percent from 2001/02 to 2010/11 for visits to DEC managed National and Regional Parks, though some of this growth may be attributable to changes in methodology for collecting data (and capturing an increased proportion of visits), it is still a good indication of growth. Australian Bureau of Statistics Data for Western Australia showed growth in site nights occupied of 7.0 percent from 2005 to 2009/10 (Data only available for comparison over 4.5 year period due to changes in collection and publication methodology). 12 IBIS World Caravan Parks and Campgrounds in Australia July 2011 13 IBIS World Caravan Parks and Campgrounds in Australia July 2011 14 Broome Accommodation Study, Kadar Pearson and Partners. Tourism WA, 2006. 15 Kununurra Accommodation Study, Kadar Pearson and Partners. 2009. A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 9
Western Australia According to the National Visitor Survey, in the year ended June 2011, 5,299,000 domestic visitors stayed overnight in Western Australia. Of these, 508,000 or 10 percent of total domestic visitors stayed in a caravan park or commercial campground. They stayed for a total of 3,431,000 nights. A further 291,000 or 5 percent of the domestic overnight visitors stayed in a caravan or camped on private property for a total of 1,539,000 nights. 16 According to the International Visitor Survey, in the year ended June 2011, there were 720,000 international visitors to Western Australia. 17 Tourism Research Australia reported that 71,105 (just under 10 percent) of international visitors stayed a total of 882,484 nights in a caravan park or commercial campground or camped on the side of the road, on private property or on crown land or in a national park. 18 Year ended June 2011 Domestic Overnight Visitors Domestic Visitor Nights International Overnight Visitors International Visitor Nights All visitors 19 , 20 5,299,000 24,221,000 720,000 22,264,501 Caravan park or commercial 21 campground 508,000 3,431,000 49,813 679,262 Caravan or camping on private property, 22 by side of road, crown land etc 291,000 1,539,000 21,292 203,222 Share of domestic and international visitor nights and population All states other than Queensland have a share of Australia’s caravan and camping visitor nights largely proportional to their population. State/territory Share of Domestic Visitor Nights (%) Share of International Visitor Nights (%) Business locations: caravan parks campgrounds -% Population (%) NSW 30 35 33.4 33.5 VIC 19 22 24.3 24.7 QLD 27 22 16.1 19.4 SA 7 4 9.3 7.6 Western Australia 10 11 11.2 9.8 TAS 3 2 2.2 2.4 NT 2 2 3.1 1.0 ACT 2 2 0.4 1.6 Total 100 100 100 100 Western Australia has a significantly larger proportion of caravan and camping establishments per capita than Queensland, as does South Australia, Northern Territory and New South Wales. This could be attributed to having widely geographically dispersed tourism attractions across the state, suiting Western Australia to caravan and camping visitation. IBIS World reports that “86% of total domestic visitor nights are spent in regional caravan parks. Country areas also account for 74% of international total visitor nights spent in caravan parks.” 24 Western Australia (in line with most of the other states) has just under 10 percent of the national population, and hosts 10 percent of the domestic caravan and camping visitor nights and 11 percent of the International caravan and camping visitor nights. Queensland has just under 20 percent of Australia’s population though hosts 27 percent of the domestic caravan and camping visitor nights and 22 percent of the international caravan and camping visitor nights, as detailed in the table below 23 : 16 NVS - Travel by Australians: June Quarter 2011 19, TRA. Canberra. 17 International Visitors in Australia: June Quarter 2011, TRA Canberra. 18 Tourism Research Australia 2011 (unpublished data). 19 NVS - Travel by Australians: June Quarter 2011 19, TRA. Canberra. 20 International Visitors in Australia: June Quarter 2011, TRA Canberra. 21 Tourism Research Australia 2011 (unpublished data). 22 Tourism Research Australia 2011 (unpublished data). 23 IBIS World Caravan Parks and Campgrounds in Australia July 2011 24 IBIS World Caravan Parks and Campgrounds in Australia July 2011 A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 10
Page 1 and 2: A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9: CURRENT PROFILE OF THE CARAVAN PARK
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15 and 16: "Hot Spots" - High Demand Areas Pea
Page 17 and 18: International visitor nights 32 Car
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25 and 26: Regional Profiles Regional Profile:
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62:
MARKET SEGMENTATION In their Consum
Page 63 and 64:
Combining the research findings of
Page 65 and 66:
Caravan and camping Shows as per th
Page 67 and 68:
ASW’s consumer website australias
Page 69 and 70:
Family Parks They have a well prese
Page 71 and 72:
PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74:
Location New facilities proposed, i
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
High Priorities Location New facili
Page 81 and 82:
Page 83 and 84:
GAP ANALYSIS The Gap Analysis below
Page 85 and 86:
RECOMMENDATIONS The concepts presen
Page 87 and 88:
comply with the Caravan Parks and C
Page 89 and 90:
Rally the Reserves Recommendation 2
Page 91 and 92:
Location LGA Justification Recommen
Page 93 and 94:
segments require different levels o
Page 95 and 96:
Sustainable Serviceability Recommen
Page 97 and 98:
Camp with the Custodians Recommenda
Page 99 and 100:
to participate in the broader econo
Page 101 and 102:
An Overflow Policy That Works Recom
Page 103 and 104:
People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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