A Strategic Approach to the Caravan and Camping Industry 2012

Expected Impact of Recommendations on Stakeholder Groups
Recommendation:
1: Streamline
Caravan Park and
Campgrounds
Regulations to
Improve Supply
and Meet Market
Demand
2: Increase
Support for
LandBank to
Release Land for
more Caravan
Park
Developments
where Viable
3: Identify
Opportunities to
Access Western
Australia’s
Conservation
Estate
4: Create Public-
Private
Partnerships to
Improve Delivery
and Maintenance
of Caravan and
Camping Facilities
5: Partner with
Indigenous
Australia’s to
Develop Caravan
and Camping
Infrastructure on
Indigenous Land
6: The WA
Planning
Commission to
Provide Better
Guidelines for the
Development of
Caravan Parks to
Development
Assessment
Panels and Local
Government
7: Develop a
State-wide
Overflow Policy
That Works for
Visitors and
Supports Industry
8: Raise the Bar
on Skills for the
Caravan and
Camping Sector
9: Improve Data
to Support
Decision Making
10: Develop a
Marketing
Strategy to
Improve
Perceptions and
Online Presence
of the Caravan
and Camping
Sector
11: Secure
Sustainable
Regional Tourism
Benefits from the
Resource Mining
Boom
Industry impact:
Improved ability
to plan, operate
and develop new
facilities
Improved
opportunity to
invest, increased
competition
Improved
opportunity to
invest in
developing on
DEC managed
lands, increased
competition
Competitive
neutrality
Economic
development
opportunities for
Indigenous
Australians and
their caravan
industry business
partners
Improved ability
to plan, operate
and develop new
facilities
Opportunity to
deliver overflow
capacity, benefit
from improved
reputation of
availability.
Perceived
competitive
threat
Improved
professionalism,
competitiveness
and profits
Improved
information to
use as a basis
from which to
make investment
decisions
Growth in
demand and
spreading
visitation over
the shoulder and
off peaks season
Provide
opportunities for
reduced cost
start up
User impact:
Government
impact:
More capacity/
availability /
amenities
Streamlined
process
More choice/
value and
capacity
Sustainable
supply
More choice/
value and
capacity in well
sought after
locations
Increased
visitation/
satisfaction
Better managed
facilities provided
low cost and in
convenient
locations
Less cost burden
and better
facilities
Increased
capacity,
accessibility and
improved
infrastructure on
Indigenous land
Cultural learning
experience
Unique sales
proposition,
Indigenous
economic
development
More capacity/
availability /
amenities
Streamlined
process
Ability to plan
and book with
confidence in
supply
Increased
visitation
Improved service Better distributed
facilities
Sustainable
supply
Sustainable
supply
Understanding
the wealth and
diversity of
opportunities
available and the
benefits of
travelling in the
off season
Increased
visitation/
satisfaction
More choice/
value and
capacity
Sustainable long
term supply
Benefit from
ownership of
resources
A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 113