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A Strategic Approach to the Caravan and Camping Industry 2012

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Visi<strong>to</strong>r Statistics - Tourism Regions<br />

In <strong>the</strong> 2009/10 financial year, <strong>the</strong> Experience Perth (EP) Tourism region had <strong>the</strong> highest number of site nights with just over 1.4 million site nights occupied of all caravan parks <strong>and</strong><br />

commercial campgrounds with 40 or more sites. This was followed by Australia’s South West (ASW) with slightly under 1.2 million <strong>and</strong> Australia’s Coral Coast (ACC) with just over a<br />

million. Australia’s North West (ANW) had 944,000 <strong>and</strong> Australia’s Golden Outback (AGO) had 355,000.EP also enjoyed <strong>the</strong> least seasonal variation with a monthly maximum<br />

occupancy of 75.9 percent <strong>and</strong> a minimum occupancy of 67.3 percent. Australia’s North West had <strong>the</strong> highest seasonal variation in occupancies. 28<br />

2009/10 Site nights occupied '000 Site occupancy rate % Takings $'000<br />

Australia's Coral Coast 1,005.3 55.3 30,820<br />

Australia's North West 943.8 46.8 49,628<br />

Australia's South West 1,188.7 47.7 37,817<br />

Experience Perth 1,416.0 70.7 36,295<br />

Australia's Golden Outback 354.6 47.2 8,905<br />

90.0<br />

2009/10 Site Occupancy %<br />

<strong>Caravan</strong> parks with 40 or more powered sites (Source: ABS)<br />

160.0<br />

2009/10 Site nights occupied ('000)<br />

<strong>Caravan</strong> parks with 40 or more powered sites (Source: ABS)<br />

80.0<br />

140.0<br />

70.0<br />

60.0<br />

50.0<br />

40.0<br />

30.0<br />

120.0<br />

100.0<br />

80.0<br />

60.0<br />

20.0<br />

40.0<br />

10.0<br />

20.0<br />

0.0<br />

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun<br />

Australia's Coral Coast 76.0 75.8 73.2 58.5 44.2 43.3 42.5 33.6 38.0 57.6 56.6 64.7<br />

Australia's North West 76.7 72.4 57.0 42.9 33.3 30.0 28.1 29.2 31.7 37.3 51.3 71.2<br />

Australia's South West 37.1 37.3 43.2 42.4 45.2 53.7 67.5 57.9 52.0 56.4 40.4 38.8<br />

Experience Perth 67.4 67.3 71.0 71.2 71.5 72.1 72.6 71.5 71.2 75.9 67.4 69.3<br />

Australia's Golden Outback 46.3 50.0 55.4 50.8 46.7 45.3 46.8 45.2 48.7 47.7 41.9 41.8<br />

0.0<br />

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun<br />

Australia's Coral Coast 116.8 116.4 108.8 90.1 65.9 66.7 65.4 46.7 58.5 86.0 87.4 96.6<br />

Australia's North West 132.2 124.8 95.1 74.3 55.7 52.0 46.1 43.6 53.9 61.5 87.4 117.2<br />

Australia's South West 79.8 80.3 91.0 89.2 92.0 112.9 143.1 110.8 110.3 115.0 85.2 79.1<br />

Experience Perth 113.8 112.3 116.3 121.5 118.0 123.0 124.9 111.1 122.5 124.5 114.4 113.7<br />

Australia's Golden Outback 29.3 31.6 33.7 32.5 28.9 28.9 29.7 25.9 30.9 29.9 27.1 26.2<br />

28 ABS- Tourist Accommodation, Small Area Data, Western Australia Sep 2009, Dec 2009, Mar 2010, June 2010<br />

A <strong>Strategic</strong> <strong>Approach</strong> <strong>to</strong> <strong>Caravan</strong> <strong>and</strong> <strong>Camping</strong> Tourism in Western Australia Page 12

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