A Strategic Approach to the Caravan and Camping Industry 2012

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Australia' North West Australia’s Coral Coast Australia's Golden Outback Experience Perth Australia's South West 1: Streamline Caravan Park and Campgrounds Regulations to Improve Supply and Meet Market Demand 2: Increase Support for LandBank to Release Land for more Caravan Park Developments where Viable 3: Identify Opportunities to Access Western Australia’s Conservation Estate 4: Create Public-Private Partnerships to Improve Delivery and Maintenance of Caravan and Camping Facilities 5: Partner with Indigenous Australia’s to Develop Caravan and Camping Infrastructure on Indigenous Land 6: The WA Planning Commission to Provide Better Guidelines for the Development of Caravan Parks to Development Assessment Panels and Local Government 7: Develop a State-wide Overflow Policy That Works for Visitors and Supports Industry 8: Raise the Bar on Skills for the Caravan and Camping Sector 9: Improve Data to Support Decision Making 10: Develop a Marketing Strategy to Improve Perceptions and Online Presence of the Caravan and Camping Sector 11: Secure Sustainable Regional Tourism Benefits from the Resource Mining Boom Issues, impediments, impacts and trends by region Impacts Lease costs Seasonality Inadequate lease terms Development costs Long amortisation Low development cost/return ratio not recovered over lease terms Product mix determined by regulation Risk associated with single use development Low return on investment Market expectation/tariff limits Low density development Seasonality High land cost component (for freehold parks) & high cost of infrastructure Utilities infrastructure and costs Availability and cost of services provision and headworks Caravan parks legislation overly prescriptive / inflexible Land availability Land area required for caravan park and cost of land Lack of coastal sites and those with proximity to attractions Environmental and native title complexities Conflict with other adjacent land uses Higher use demand Landbanking culture - decreased operational revenue outcome focus Low development cost/return ratio Government charges High cost of land and infrastructure (to expand) - Long amortisation Competing demand for sites for workforce accommodation Resource Sector and Project Accommodation Substitute for residential accommodation Seasonality Underutilised infrastructure - limits return on investment Retaining workforce and Re-training workforce Overflow facility management Workers willing to pay year round take up capacity Regional impact Expected influence of recommendation on impact • A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 111
Australia' North West Australia’s Coral Coast Australia's Golden Outback Experience Perth Australia's South West 1: Streamline Caravan Park and Campgrounds Regulations to Improve Supply and Meet Market Demand 2: Increase Support for LandBank to Release Land for more Caravan Park Developments where Viable 3: Identify Opportunities to Access Western Australia’s Conservation Estate 4: Create Public-Private Partnerships to Improve Delivery and Maintenance of Caravan and Camping Facilities 5: Partner with Indigenous Australia’s to Develop Caravan and Camping Infrastructure on Indigenous Land 6: The WA Planning Commission to Provide Better Guidelines for the Development of Caravan Parks to Development Assessment Panels and Local Government 7: Develop a State-wide Overflow Policy That Works for Visitors and Supports Industry 8: Raise the Bar on Skills for the Caravan and Camping Sector 9: Improve Data to Support Decision Making 10: Develop a Marketing Strategy to Improve Perceptions and Online Presence of the Caravan and Camping Sector 11: Secure Sustainable Regional Tourism Benefits from the Resource Mining Boom Issues, impediments, impacts and trends by region Trends: Changing nature of caravan parks Higher yields Higher costs Higher level of facilities Demand for Provision of a range of accommodation types Deluxe Cabins Standard Cabins Powered Sites Unpowered Sites Ensuite Sites Drive Through Sites Extra Large Sites for RV's Growing number of self-contained campers Expect low rate/low facility options Strong advocacy voice Internet forums identifying authorised and unauthorised free camping spots Ageing population and resource projects may increase demand - over medium term to unsuitable levels. Increasing Fuel Price/scarcity Defers travel plans of core market Reduces length/period of travel Creates a consumer "cost recovery" mentality Reduces consumer desire for 2nd tier tourism spend Market forces Economic factors Competition from international outbound tourism and other tourism sectors Greater road distances in WA - Fuel cost sensitive Availability of free camping locations Seasonal shortage of sites at popular locations Regional impact Expected influence of recommendation on trends A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 112
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A Strategic Approach to Caravan and
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CONTENTS DISCLAIMER AND CONFIDENTIA
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Recommendation 4: Create Public-Pri
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explores the impediments to, and op
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CURRENT PROFILE OF THE CARAVAN PARK
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Western Australia According to the
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Visitor Statistics - Tourism Region
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"Hot Spots" - High Demand Areas Pea
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International visitor nights 32 Car
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Key Statistics for Identified Prior
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EXISTING CARAVANNING AND CAMPING IN
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Number of Powered Sites in Caravan
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Regional Profiles Regional Profile:
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Regional Profile: Australia’s Nor
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Regional Profile: Experience Perth
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Regional Profile: Australia’s Gol
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Issues Raised in Consumer Feedback
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Marketing Groups Of all Western Aus
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Australia’s North West Tourism Re
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SWOT ANALYSIS The following strengt
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KEY ISSUES, TRENDS AND IMPACTS Cons
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parks are the preferred permanent p
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kilometre exclusion zone from a lic
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Impacts on Sustainability The susta
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Regulatory and Other Issues A numbe
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Pet friendly locations. 56 Many car
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RV's with their own power supply (s
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Impacts from High Level Influences
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NATIONAL CONTEXT - BEST PRACTICE AP
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It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106: Stop Flying Blind Recommendation 9:
Page 107 and 108: Inspire, Inform and Close the Sale
Page 109 and 110: Providing a search sub category on
Page 111: Australia' North West Australia’s
Page 115 and 116: CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118: REFERENCES ACC Tourism Development
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