A Strategic Approach to the Caravan and Camping Industry 2012

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Co-Location of Facilities There are many existing examples and potential opportunities where co-locating caravan and camping facilities in with other tourism and associated facilities can enhance the visitor experience as well as increasing capacity where a standalone caravan or camping facility may not be commercially viable in its own right. Some examples of this are: Co-locating rest areas and dump points with existing caravan parks and/or roadhouses Allowing limited duration caravan stays and camping at farms, stations, chalet establishments, bed and breakfasts or guesthouses Roadhouses being permitted to offer an increased number of caravan or camping sites Aboriginal communities encouraged to offer caravan or camping sites along with cultural tours and other tourism services Allowing caravan stays or camping at vineyards, micro-breweries, attractions, golf clubs, airports, showgrounds, sportsgrounds, racetracks and clubs (either for special events or for limited stays) Many stakeholders and strategies have commented on the potential benefits of colocating facilities, though there are a number of regulatory impediments which must be considered along with the impacts the on the future viability of the existing caravan parks and Campgrounds. Some stakeholder comments from submissions to The Economics and Industry Standing Committee Inquiry into the Provision, Use and Regulation of Caravan Parks (and Campgrounds) in Western Australia are represented below. have up to 10 sites. At the moment, they can have 10 chalets in that particular shire. I think everyone thinks it is a good idea, but there are legislative barriers that need addressing, more than anything”. 48 “There are a number of showgrounds throughout the State that are mainly used for only a small number of days each year for local shows and events. These make ideal locations for rest areas for self-contained mobile travellers. 49 Some examples of existing co-located facilities are: Australia’s Coral Coast Tourism Region Facility Type LGA Facility Roadhouse Minilya Bridge Minilya Bridge Roadhouse Roadhouse Wooramel Wooramel Road House Overflow Exmouth Council Football Ground Station Stay Carnarvon Gnaraloo Homestead Station Stay Carnarvon Quobba Station Station Stay Exmouth Giralia Station Station Stay Hamelin Pool Hamelin Station Stay Station Stay Kalbarri Riverside Sanctuary Station Stay Warroora Warroora Station Experience Perth Tourism Region Facility Type LGA Facility Roadhouse Bakers Hill Bakers Hill Roadhouse Roadhouse Victoria Plains New Norcia Roadhouse Station Stay Toodyay Boshack Farm “We see the development of farm stays as a very suitable alternative, particularly up around Broome and that area.” 47 “The Shire of Busselton was addressing some of these issues by including in its draft tourism strategy the opportunity for a farmer, who was zoned rural, to 47 Submission to: The Economics and Industry Standing Committee inquiry into the Provision, Use and Regulation of Caravan Parks (and Campgrounds) in Western Australia Submission by: Campervan and Motorhome Club of Australia. 48 Evidence given to: The Economics and Industry Standing Committee inquiry into the Provision, Use and Regulation of Caravan Parks (and Campgrounds) in Western Australia Submission by: CIAWA 49 Evidence given to: The Economics and Industry Standing Committee inquiry into the Provision, Use and Regulation of Caravan Parks (and Campgrounds) in Western Australia Submission by: Campervan and Motorhome Club of Australia Limited A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 35
Australia’s North West Tourism Region Facility Type LGA Facility Overflow Broome Broome PCYC Overflow Broome Broome Pistol Club Overflow Broome Broome Speedway Club Overflow Broome Seventh Day Adventist Church Overflow Dampier Dampier Transit Park Overflow Karratha Karratha Overflow Site Overflow Kununurra Kununurra Showgrounds Overflow Port Hedland Port Hedland Golf Club Roadhouse Broome Roebuck Plains Roadhouse Roadhouse Durack Doon Doon Roadhouse Roadhouse Fortescue River Fortescue River Roadhouse Roadhouse Halls Creek Warmun Roadhouse Roadhouse Nanuturra Nanuturra Roadhouse Roadhouse Newman Capricorn Roadhouse Roadhouse Pardoo Pardoo Roadhouse Roadhouse Port Hedland Sandfire Roadhouse Roadhouse Tom Price Auski Roadhouse Station Stay Broome Barn Hill station Station Stay Broome Anna Plains Station Stay Derby West Kimberley Birdwood Downs Station Stay Derby West Kimberley Charnley River Station Station Stay Derby West Kimberley Barrage at Camballin Station Stay Halls Creek Larrawa Station Stay Halls Creek Mabel Downs Station Stay Karijini Mt Florance Station Station Stay Port Hedland Pardoo Station Stay Station Stay Wyndham Diggers Rest Station Stay Wyndham East Kimberley Drysdale River Station Station Stay Wyndham East Kimberley El Questro Wilderness Park Station Stay Wyndham East Kimberley Ellenbrae Station Station Stay Wyndham East Kimberley Home Valley Station Station Stay Wyndham East Kimberley Mount Elizabeth Station Australia’s Southwest Tourism Region Facility Type LGA Facility Overflow Nannup Nannup Recreation Ground Australia’s Golden Outback Tourism Region Facility Type LGA Facility Overflow Esperance Greater Sports Ground Roadhouse Balledonia Balledonia Roadhouse Roadhouse Coorow Halfway Mill Roadhouse Roadhouse Dowerin Dowerin Roadhouse Roadhouse Eucla Border Village Roadhouse Giles Warakurna Roadhouse Roadhouse Gingin Gingin Roadhouse Roadhouse Laverton Tjukayirla Roadhouse Roadhouse Meekatharra Kumarina Roadhouse Roadhouse Mundrabilla Mundrabilla Roadhouse Roadhouse Warburton Warburton Roadhouse Roadhouse Widgiemooltha Widgiemooltha Roadhouse Roadhouse Yalgoo Paynes Find Roadhouse Station Stay Jerramungup Qualup Homestead Station Stay Kookynie Morapoi Station Stay Mt Augustus Mt Augustus Outback Resort Station Stay Mt Magnet Wondinong Station Station Stay Mt Magnet Wogarno Station Station Stay Mt Magnet Kirkalocka Station Station Stay Mullewa Wandina Station Station Stay Norseman Fraser Range Sheep Station Station Stay Upper Gascoyne Bidgemia Station Stay A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 36
Page 1 and 2: A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9 and 10: CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12: Western Australia According to the
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15 and 16: "Hot Spots" - High Demand Areas Pea
Page 17 and 18: International visitor nights 32 Car
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25 and 26: Regional Profiles Regional Profile:
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35: Marketing Groups Of all Western Aus
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88:
comply with the Caravan Parks and C
Page 89 and 90:
Rally the Reserves Recommendation 2
Page 91 and 92:
Location LGA Justification Recommen
Page 93 and 94:
segments require different levels o
Page 95 and 96:
Sustainable Serviceability Recommen
Page 97 and 98:
Camp with the Custodians Recommenda
Page 99 and 100:
to participate in the broader econo
Page 101 and 102:
An Overflow Policy That Works Recom
Page 103 and 104:
People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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