A Strategic Approach to the Caravan and Camping Industry 2012

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Department of Environment and Conservation Managed Sites Park 41 Caravan Vehicle Walk in Group Dec District sites sites campsites Sites Fitzgerald River Albany 14 Stirling Range Albany 1 11 Waychinicup Albany 4 5 West Cape Howe Albany 5 8 Adelaide Blackwood 2 Beaton Blackwood 2 Bramley Blackwood 2 Chapman Blackwood 4 14 Leeuwin-Naturaliste Blackwood 44 78 8 Powlalup Blackwood 2 5 Rapids Blackwood 2 5 Schroeder Blackwood 5 20 10 St John Brook Blackwood 4 5 Big Brook Donnelly 5 12 Cleave Donnelly 18 1 Collins Donnelly 4 D`Entrecasteaux - Donnelly Donnelly 52 6 Lindsay Donnelly 3 Reserve 37237 Donnelly 10 4 Shannon Donnelly 22 20 5 Warren Donnelly 18 4 Mitchell River East Kimberley 40 95 Purnululu East Kimberley 10 23 Wolf Creek East Kimberley 20 5 Cape Arid Esperance 34 49 Cape Le Grand Esperance 35 9 2 Lake Shaster Esperance 5 Nuytsland Esperance 20 20 Peak Charles Esperance 3 4 2 Stokes Esperance 6 29 6 Warrenup Esperance 5 Cape Range Exmouth 86 21 Ningaloo Exmouth 5 D’entrecasteaux - Frankland Frankland 56 8 Mt Frankland Frankland 9 1 Coalseam Conservation Park Geraldton 14 14 Cobra Geraldton 20 5 Doolgunna Geraldton 20 20 Karara Geraldton 6 11 Kennedy Range Geraldton 12 10 Park 41 Caravan Vehicle Walk in Group Dec District sites sites campsites Sites 51 Dryandra Woodland Great Southern 7 11 3 3 Burra Rock Kalgoorlie 20 4 Cave Hill Kalgoorlie 20 7 Credo Kalgoorlie 20 3 Goldfields Kalgoorlie 4 8 Goongarrie Kalgoorlie 20 20 Lake Mason UCL Kalgoorlie 20 20 Lorna Glen UCL Kalgoorlie 20 2 Northern Yilgarn Conservation Reserves Kalgoorlie 40 40 Rowles Lagoon Kalgoorlie 2 5 Victoria Rock Kalgoorlie 20 7 Wallaroo Rock Kalgoorlie 7 Dampier Archipelago Karratha 60 Karijini Karratha 110 146 3 Millstream Chichester Karratha 25 40 1 Montebello Islands Karratha 10 Avon Valley Perth Hills 100 35 9 Beelu Perth Hills 12 Lane Poole Reserve Perth Hills 82 223 2 20 Marrinup Perth Hills 20 15 1 Sawyers Perth Hills 1 1 1 Walyunga Perth Hills 20 4 1 Dirk Hartog Island Shark Bay 50 Edel Land Shark Bay 25 Francois Peron Shark Bay 30 20 Yalgorup Swan Coastal 13 4 Hoffman Wellington 20 15 5 4 Leschenault Peninsula Wellington 4 7 11 2 Stockton Lake Wellington 15 11 1 Wellington Wellington 10 72 10 1 Broome Bird Observatory West Kimberley 5 10 King Leopold Ranges West Kimberley 35 70 9 Windjana Gorge West Kimberley 20 75 Grand Total 73 locations 1064 1744 67 138 Please note: Red text denotes an assumed figure of 20 sites per campground has been assumed where sites not designated by respondents. 41 Collated from information supplied Department of Environment and Conservation unpublished, November 2011. A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 23
Regional Profiles Regional Profile: Australia’s Coral Coast Tourism Region Share of total capacity Jun-10 (commercial parks 40+ sites) EP 22% AGO 9% ASW 27% ACC 20% ANW 22% Caravan and/or camping locations Count Aboriginal Owned / Operated Accommodation 1 Caravan Park and/or Campground 51 DEC 8 Main Roads Rest area Night 3 Nature Based Park 2 Other (Shire/ Unofficial/ Unauthorised) 25 Overflow Roadhouse 3 Station 3 Transit Camp 1 Total 97 Dump Point 9 Main Roads Rest Area Day 8 Site Type Sites Powered sites 3,119 Ensuite sites 132 Unpowered sites 1,694 Overflow sites 165 Total Short Stay caravan and camp sites 5,110 Onsite tourist vans, cabins, chalets, park homes 405 Other 8 Total Short Stay Capacity 5,523 Permanent Park Homes / onsite vans 288 Semi Permanent Park Homes / On Site Vans / Storage 102 Total Long Term/ Long Stay Capacity 390 Total Capacity 5,913 A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 24
Page 1 and 2: A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9 and 10: CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12: Western Australia According to the
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15 and 16: "Hot Spots" - High Demand Areas Pea
Page 17 and 18: International visitor nights 32 Car
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23: Number of Powered Sites in Caravan
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 75 and 76:
Location New facilities proposed, i
Page 77 and 78:
Page 79 and 80:
High Priorities Location New facili
Page 81 and 82:
Page 83 and 84:
GAP ANALYSIS The Gap Analysis below
Page 85 and 86:
RECOMMENDATIONS The concepts presen
Page 87 and 88:
comply with the Caravan Parks and C
Page 89 and 90:
Rally the Reserves Recommendation 2
Page 91 and 92:
Location LGA Justification Recommen
Page 93 and 94:
segments require different levels o
Page 95 and 96:
Sustainable Serviceability Recommen
Page 97 and 98:
Camp with the Custodians Recommenda
Page 99 and 100:
to participate in the broader econo
Page 101 and 102:
An Overflow Policy That Works Recom
Page 103 and 104:
People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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