A Strategic Approach to the Caravan and Camping Industry 2012

Impacts on Sustainability ..................................................................................... 46
Planning Controls and Restrictions Which Hinder Development and/or Retention
of Caravan Parks ................................................................................................... 47
Regulatory and Other Issues ................................................................................ 48
Trends - Market, Industry and External .................................................................... 49
Trends in Caravan and Camping Equipment ........................................................ 52
Traffic Movement Trends - Road Networks ......................................................... 53
Impacts from High Level Influences.......................................................................... 54
Political ..................................................................................................................... 54
Economic .............................................................................................................. 55
Market .................................................................................................................. 55
General Environment ........................................................................................... 55
NATIONAL CONTEXT - BEST PRACTICE APPROACHES ................................................... 56
Best practice approach to regulatory and legislative frameworks to support the
retention and establishment of caravan parks ......................................................... 56
Queensland .......................................................................................................... 56
Victoria ................................................................................................................. 56
Best Practice Ownership and Maintenance Models For Caravan/Camping
Infrastructure............................................................................................................ 57
Queensland .......................................................................................................... 57
Victoria ................................................................................................................. 57
Best practice initiatives to manage unauthorised camping and seasonal variations in
demand;.................................................................................................................... 58
Queensland .......................................................................................................... 58
Tasmania .............................................................................................................. 58
Best practice methods to reduce development and operating costs ...................... 59
Victoria ................................................................................................................. 59
Queensland .......................................................................................................... 59
MARKET SEGMENTATION ............................................................................................. 60
MARKETING INITIATIVES ............................................................................................... 63
Current approaches to promoting caravan and camping in Western Australia ....... 63
Tourism WA .......................................................................................................... 63
Regional Tourism Organisations (RTOs) ............................................................... 63
Caravan, RV & Accommodation Industry of Australia Ltd (CRVA) ........................ 66
Caravan Industry Association ............................................................................... 67
Department of Environment and Conservation (DEC) ......................................... 67
Marketing and Ownership Groups ....................................................................... 67
Smaller Independent Operators ........................................................................... 68
Opportunities for Improvement ............................................................................... 68
RISK ANALYSIS ............................................................................................................... 69
PRIORITY AREAS FOR CARAVANNING AND CAMPING .................................................. 70
Priority Areas Assessment Matrix ............................................................................. 70
Extreme Priorities ................................................................................................. 71
High Priorities ....................................................................................................... 78
Medium priorities ................................................................................................. 80
GAP ANALYSIS ............................................................................................................... 82
RECOMMENDATIONS .................................................................................................... 84
Introduce Flexibility in Licencing to Meet the Modern Market ................................ 85
Recommendation 1: Streamline Caravan Park and Campgrounds Regulations to
Improve Supply and Meet Market Demand ......................................................... 85
Impacts on the Recommendations from the Parliamentary Inquiry .................... 87
Rally the Reserves ..................................................................................................... 88
Recommendation 2: Increase Support for LandBank to Release Land for more
Caravan Park Developments where Viable .......................................................... 88
Increase Nature Based Camping Opportunities ....................................................... 91
Recommendation 3: Identify Opportunities to Access Western Australia’s
Conservation Estate.............................................................................................. 91
Sustainable Serviceability ......................................................................................... 94
A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 3