A Strategic Approach to the Caravan and Camping Industry 2012

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Location New facilities proposed, investigated or needed *(A): Responded indicating a need: Importance to tourism LGA Facilities sufficient (B) LGA: Boddington RDC: Peel TR: EP LGA: Cockburn RDC: Perth TR: EP LGA: Joondalup RDC: Perth TR: EP LGA: Mingenew RDC: Mid West - Gascoyne TR: ACC LGA: Ngaanyatjarraku RDC: Goldfields Esperance TR: AGO LGA: Albany RDC: Great Southern TR: ASW LGA: Nannup RDC: South West TR: ASW Shire advised a caravan park has been approved for the former Crossman Roadhouse site - not yet being developed. 15. Aspen Parks have identified a further vacant 4 hectares of land adjacent to the existing park that Aspen are trying to secure by lease from DEC to allow for the addition of an extra 80 tourism sites and to secure a long term lease for both land areas 2. In 2011 -12, DEC is investing capital funds to provide additional camping and improved visitor facilities at Coalseam Conservation Park ($42,000) 23. DEC: Demand exceeds capacity in peak times during August-September at Coalseam (Geraldton DEC Office) - their current planning recommends expansion/improvement Facilities adequate. SuperTown No No response or none identified Proximity to Fremantle and Cockburn Sound It is not considered a priority Access to metro No No response or none identified Wildflowers Yes No response or none identified Entry Point No 11. Closure of Frenchman’s Bay and Oyster Harbour Albany (post July 1, 2005) Adequate facilities High domestic and international visitation Improvement/ expansion required Blackwood River No Yes No Other past or potential changes in supply identified (not included in table above): LGA Potential changes in supply 11 Wanneroo Closure of Capricorn Village Yanchep (pre July 1, 2005) Wanneroo Potential future closures or redevelopment Kingsway Tourist Park Kingsway Gosnells Closure of caravan Village Caravan Park Gosnells (pre July 1, 2005) Gosnells Closure of Travellers Caravan Park Gosnells (pre July 1, 2005) Kalamunda Closure of Springvale Caravan Park High Wycombe (post July 1, 2005) Toodyay Potential expansion/redevelopment Moondyne (Toodyay) Donnybrook Balingup Closure of Donnybrook Caravan Park Donnybrook (pre July 1, 2005) Goomalling Closure of Goomalling Caravan Park Goomalling (pre July 1, 2005) Waroona Closure of Preston Beach Caravan Park Preston Beach (post July 1, 2005) Denmark Closure of Wilson Inlet Caravan Park Denmark (pre July 1, 2005) Yilgarn Closure of Yellowdine Caravan Park Southern Cross (pre July 1, 2005) A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 81
GAP ANALYSIS The Gap Analysis below shows the prioritisation of requirements for the ‘Extreme Priority’ locations. Those with a larger ‘gap’ between the current score and the short term target score (the blue shaded section) are the priority focus locations. Excellent- Excellent Range of facilities - meets seasonal demand with minimal overflow. Competent- Good facilities in this area (range of tourist product standards and types catering for up to 90% of peak demand before overflow) Average- Average facilities in this area (Mixed tourist and - permanents at caravan parks, caters for 80% of peak demand) Fair - Basic facilities in this area (Nature based, transit camps or similar) Poor - No facilities in this area 100 90 80 70 60 50 40 30 20 10 0 Percentage Assessment Current Score Target Score in year 1 - 2 Target Score in 3 - 5 years Exmouth Shark Bay Carnarvon / Coral Bay Derby - Upper Esperance Gascoyne Broome West Kimberley Wyndham -East Kimberley Port Ashburton Hedland Roebourne /Karratha Augusta/ Margaret River Busselton Mandurah Murray Rockingham Gingin 70 65 40 70 60 65 60 65 60 50 50 70 60 40 50 30 30 10 20 20 25 5 25 25 20 30 25 25 10 20 30 35 35 40 20 15 40 5 35 10 15 15 10 25 25 20 20 30 15 35 30 See next page for details relating to the gap analysis. A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 82
Page 1 and 2:
A Strategic Approach to Caravan and
Page 3 and 4:
CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6:
Recommendation 4: Create Public-Pri
Page 7 and 8:
explores the impediments to, and op
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CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12:
Western Australia According to the
Page 13 and 14:
Visitor Statistics - Tourism Region
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"Hot Spots" - High Demand Areas Pea
Page 17 and 18:
International visitor nights 32 Car
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Key Statistics for Identified Prior
Page 21 and 22:
EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24:
Number of Powered Sites in Caravan
Page 25 and 26:
Regional Profiles Regional Profile:
Page 27 and 28:
Regional Profile: Australia’s Nor
Page 29 and 30:
Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 81: Location New facilities proposed, i
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106: Stop Flying Blind Recommendation 9:
Page 107 and 108: Inspire, Inform and Close the Sale
Page 109 and 110: Providing a search sub category on
Page 111 and 112: Australia' North West Australia’s
Page 113 and 114: Australia' North West Australia’s
Page 115 and 116: CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118: REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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