A Strategic Approach to the Caravan and Camping Industry 2012
A Strategic Approach to the Caravan and Camping Industry 2012
A Strategic Approach to the Caravan and Camping Industry 2012
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Australia' North West<br />
Australia’s Coral Coast<br />
Australia's Golden Outback<br />
Experience Perth<br />
Australia's South West<br />
1: Streamline <strong>Caravan</strong> Park <strong>and</strong><br />
Campgrounds Regulations <strong>to</strong><br />
Improve Supply <strong>and</strong> Meet Market<br />
Dem<strong>and</strong><br />
2: Increase Support for L<strong>and</strong>Bank <strong>to</strong><br />
Release L<strong>and</strong> for more <strong>Caravan</strong> Park<br />
Developments where Viable<br />
3: Identify Opportunities <strong>to</strong> Access<br />
Western Australia’s Conservation<br />
Estate<br />
4: Create Public-Private Partnerships<br />
<strong>to</strong> Improve Delivery <strong>and</strong><br />
Maintenance of <strong>Caravan</strong> <strong>and</strong><br />
<strong>Camping</strong> Facilities<br />
5: Partner with Indigenous Australia’s<br />
<strong>to</strong> Develop <strong>Caravan</strong> <strong>and</strong> <strong>Camping</strong><br />
Infrastructure on Indigenous L<strong>and</strong><br />
6: The WA Planning Commission <strong>to</strong><br />
Provide Better Guidelines for <strong>the</strong><br />
Development of <strong>Caravan</strong> Parks <strong>to</strong><br />
Development Assessment Panels <strong>and</strong><br />
Local Government<br />
7: Develop a State-wide Overflow<br />
Policy That Works for Visi<strong>to</strong>rs <strong>and</strong><br />
Supports <strong>Industry</strong><br />
8: Raise <strong>the</strong> Bar on Skills for <strong>the</strong><br />
<strong>Caravan</strong> <strong>and</strong> <strong>Camping</strong> Sec<strong>to</strong>r<br />
9: Improve Data <strong>to</strong> Support Decision<br />
Making<br />
10: Develop a Marketing Strategy <strong>to</strong><br />
Improve Perceptions <strong>and</strong> Online<br />
Presence of <strong>the</strong> <strong>Caravan</strong> <strong>and</strong><br />
<strong>Camping</strong> Sec<strong>to</strong>r<br />
11: Secure Sustainable Regional<br />
Tourism Benefits from <strong>the</strong> Resource<br />
Mining Boom<br />
Issues, impediments, impacts <strong>and</strong> trends by region<br />
Trends:<br />
Changing nature of caravan parks<br />
Higher yields<br />
Higher costs<br />
Higher level of facilities<br />
Dem<strong>and</strong> for Provision of a range of accommodation types<br />
Deluxe Cabins<br />
St<strong>and</strong>ard Cabins<br />
Powered Sites<br />
Unpowered Sites<br />
Ensuite Sites<br />
Drive Through Sites<br />
Extra Large Sites for RV's<br />
Growing number of self-contained campers<br />
Expect low rate/low facility options<br />
Strong advocacy voice<br />
Internet forums identifying authorised <strong>and</strong> unauthorised free camping spots<br />
Ageing population <strong>and</strong> resource projects may increase dem<strong>and</strong> - over medium<br />
term <strong>to</strong> unsuitable levels.<br />
Increasing Fuel Price/scarcity<br />
Defers travel plans of core market<br />
Reduces length/period of travel<br />
Creates a consumer "cost recovery" mentality<br />
Reduces consumer desire for 2nd tier <strong>to</strong>urism spend<br />
Market forces<br />
Economic fac<strong>to</strong>rs<br />
Competition from international outbound <strong>to</strong>urism <strong>and</strong> o<strong>the</strong>r <strong>to</strong>urism sec<strong>to</strong>rs<br />
Greater road distances in WA - Fuel cost sensitive<br />
Availability of free camping locations<br />
Seasonal shortage of sites at popular locations<br />
Regional impact Expected influence of recommendation on trends<br />
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A <strong>Strategic</strong> <strong>Approach</strong> <strong>to</strong> <strong>Caravan</strong> <strong>and</strong> <strong>Camping</strong> Tourism in Western Australia Page 112