A Strategic Approach to the Caravan and Camping Industry 2012

More documents

Recommendations

Info

Location New facilities proposed, investigated or needed *(A): Responded indicating a need: LGA: Broome RDC: Kimberley TR: ANW LGA: Derby West Kimberley RDC: Kimberley TR: ANW 1. While most stakeholders believe that the level of accommodation in Broome is generally sufficient to meet current levels of demand, it is recognised that this situation may change with the proposed James Price Point LNG project, 60km north of the township. Investigate opportunities for the development of seasonal nature based caravan parks near Broome and Kununurra. Ensure the provision of additional black dump facilities in all major towns in the region. 10. 98respondents to Tourism WA research indicated unable to stay in a Broome caravan park due to no availability. 3. Current seasonal undersupply of short stay sites. New caravan park (Broome North) proposed. Possible future sealing of Cape Leveque Rd will open up access for two wheel drive caravans and likely increase demand. 5. In Broome, RAC are looking to lease land to set up a new caravan park. 7. Palm Grove caravan park and Tarangau Caravan Park – closing for redevelopment, Cable Beach Caravan Park – potential for sale and redevelopment. 11. Potential new caravan park development at Broome North (LandBank Site). Demand exceeds capacity in peak times during July-August at Silent Grove (West Kimberley DEC Office) - this could potentially be met by the expansion of the existing campground on DEC managed lands. Demand exceeds capacity (dry) at Mt Hart (West Kimberley DEC Office) - this is a NatureBank site managed by a commercial operator and future demand could potentially met with the expansion of the existing campground on DEC managed lands. 1. Develop additional toilet and rubbish collection points along the Gibb River Road. Ensure the provision of additional black dump facilities in all major towns in the region. A better management of camping along the Gibb River Road is also seen as a priority for the region. 3. Need for expansion of DEC Silent Grove (Bells Gorge) camping sites. Under supply is seasonal and generally restricted to popular tourist destinations ie Windjana and Bells Gorge. 3. Mowanjum (entry to the Gibb River Road)- Aboriginal Community is investigating viability of a new Nature Based Park for economic development. 8. There is no forecast unmet demand in the township of Derby in the short term (2009‐2014). In the medium (2015‐2025) ‐ long term (2025‐2045) unmet demand could only expect to be created as a result of a sustained level of high growth across these periods. Existing caravan parks should be encouraged to expand to meet any future demand requirements for this market segment. This is a low‐yielding market and attempts to develop new sites for this segment are anticipated to prove unviable. 23. DEC: Demand exceeds capacity in peak times during June-August at Windjana Gorge (West Kimberley DEC Office) and there is no intention to expand, though it is their intention is to upgrade and possibly relocate the current camping facilities. There is a NatureBank site at Windjana Gorge. Dump Point Facilities adequate. Importance to tourism Broome and Dampier Peninsula - Iconic tourism region Gibb River Road LGA Facilities sufficient (B) Yes No Main reason for rating More seasonal capacity - it is expected this will be addressed with the proposed new Caravan Park at Broome North. Sealing of Cape Leveque Road will likely require increased capacity on Dampier Peninsula. Issues with unmanaged camping along Gibb River Road Preferred options → Requirement (C) Caravan Park → Underway (Broome North) Nature Based Park (Indigenous opportunity) - Dampier Peninsula → Business case Overflow policy → State template Management of/ investment in improved or increased rest areas, free / low cost camping and facilities (dump points)→ State Strategy Co-located facilities/ low cost - low facility sites → Regulatory reform DEC increase sites at Silent Grove and Mt Hart (the latter is via a commercial lease) → State support DEC online bookings → State support Management of/ investment in improved or increased rest areas, free / low cost camping and facilities (dump points)→ State Strategy Caravan Park at Mowanjum→ Business case underway (Aboriginal Corporation) A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 73
Location New facilities proposed, investigated or needed *(A): Responded indicating a need: LGA: Wyndham East Kimberley RDC: Kimberley TR: ANW LGA: Ashburton RDC: Pilbara TR: ANW 1. Investigate opportunities for the development of seasonal nature based caravan parks near Broome and Kununurra. Ensure the provision of additional black dump facilities in all major towns in the region. 3. Future potential conversion of workers camp to caravan park. 9. Demand forecasts developed do not support the development of new caravan parks in the township of Kununurra. While it could well be argued that this does not address expected future shortages in this market, the economics of developing a greenfield site are almost certain to prove such a project as unviable. Instead, it is anticipated that the best means of meeting future shortages in the caravan market will be to add inventory to existing parks. Despite a proposed concept to develop one of the identified sites initially as worker’s accommodation prior to transitioning the site to a caravan park the low yielding nature of this market is likely to result in the viability of a new park being marginal. 12. New land zoned for caravan park in Kununurra. 17. Tourism WA, in conjunction with local government has identified potential caravan park sites in locations that are perceived to require additional tourism infrastructure to meet future demand. 17. The caravan park Pre-feasibility Study, Kununurra, considers a site within the Shire of Wyndham East Kimberly described as Lot 2484 Victoria Highway, Kununurra. 23. DEC: Demand exceeds capacity in peak times during June-August at Mitchell Falls - future demand will potentially met by expansion of existing campground Punamii Unpuu (Mitchell Falls). 1. Investigate the opportunity for the development of transient accommodation that caters for short term visits of three days or less in the Pilbara region. 11 & 12. Closure of Ashburton Travellers Park Onslow, Gorges Caravan Park Wittenoom (pre July 1, 2005). 21. Main Roads identified need for improvement of roadside facilities across the Pilbara citing issues with toilet cleanliness, disabled access, littering and drainage. 23. DEC: Demand is met for the majority of visitors to Karijini (Karratha DEC Office) - their Management Plan identified Hamersley Gorge in the west of the park has possible future camping potential. Demand exceeds capacity in peak times during June-August at Millstream Chichester (Karratha DEC Office) - their Management Plan recommends a new campground. Shortage of sites in major towns during the peak tourist season. Potential for sporting grounds to be used as overflow or temporary camp sites in the future. Importance to tourism Entry Point No - Kununurra Shire advised rest Karijini - areas & facilities Iconic required in all tourism townships, destination particularly Onslow and Tom Price, and on Warlu Way Additional caravan parks viable in Onslow and Tom Price. VC advised need more capacity near Karijini (allowing dogs and big rigs) LGA Facilities sufficient (B) No Main reason for rating Issues with unmanaged camping along Gibb River Road Workers taking up most of existing capacity. Require short stay capacity in Tom Price + additional capacity at Millstream Chichister National Park. Preferred options → Requirement (C) DEC increase sites at Mitchell Falls → Underway DEC online bookings → State support Overflow policy *(Kununurra) → State template Management of free / low cost camping and facilities (dump points)→ State Strategy Co-located facilities/ low cost - low facility sites → Regulatory reform Management of/ investment in improved or increased rest areas, free / low cost camping and facilities (dump points)→ State Strategy DEC improve facilities/ range of facilities or lease out → Investigate NatureBank Site at Millstream (underway) DEC online bookings → State support Transit/ caravan park → Business case Management of/ investment in improved or increased rest areas, free / low cost camping and facilities (dump points)→ State Strategy Co-located facilities/ low cost - low facility sites → Regulatory reform Overflow policy → State template Alternate accommodation for project workers (Onslow, Newman etc) → Business case required A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 74
Page 1 and 2:
A Strategic Approach to Caravan and
Page 3 and 4:
CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6:
Recommendation 4: Create Public-Pri
Page 7 and 8:
explores the impediments to, and op
Page 9 and 10:
CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12:
Western Australia According to the
Page 13 and 14:
Visitor Statistics - Tourism Region
Page 15 and 16:
"Hot Spots" - High Demand Areas Pea
Page 17 and 18:
International visitor nights 32 Car
Page 19 and 20:
Key Statistics for Identified Prior
Page 21 and 22:
EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25 and 26: Regional Profiles Regional Profile:
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73: Location New facilities proposed, i
Page 77 and 78: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 81 and 82: Location New facilities proposed, i
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106: Stop Flying Blind Recommendation 9:
Page 107 and 108: Inspire, Inform and Close the Sale
Page 109 and 110: Providing a search sub category on
Page 111 and 112: Australia' North West Australia’s
Page 113 and 114: Australia' North West Australia’s
Page 115 and 116: CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118: REFERENCES ACC Tourism Development
show all

A Strategic Approach to the Caravan and Camping Industry 2012

Create successful ePaper yourself

Delete template?

Save as template?