A Strategic Approach to the Caravan and Camping Industry 2012

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& Social Research Unit Leader)Michael Tuffin (Research Scientist, Visitor Information Statistics - Social Research Unit, Policy, Research & Tourism Branch -Parks & Visitor Services Division), Steve Crawford (Principal Policy and Projects Officer). City of Mandurah – Tony Free ( Director – Sustainable Development), Jane Pole-Bell (Manager, Tourism and Business Support Economic Development), Fiona Mullen (Manager, Planning and Land Services) Legislation Consultant – Grant Bradbrook, Perth City Council Evanne Schmarder. Speaker/presenter, digital media consultant, video-TV host/producer, consultant to ARVC (National Association of RV Parks & Campgrounds), USA State Campground Associations, Woodall’s, KOA, Horizon RV Resorts Numerous unnamed (in respect of their privacy) consumer and industry contributors A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 115
REFERENCES ACC Tourism Development Priorities 2010- 2015, Tourism WA ANW Tourism Development Priorities 2010- 2015, Tourism WA ASW Tourism Development Priorities 2010- 2015, Tourism WA Development Guide for Nature Based Caravan Parks and Campgrounds. Department of Environment and Conservation/Local Government (2011) Potential Caravan Park Developments in Regional Western Australia: Prefeasibility Study. ATPM 2008 (updated in 2011) EP Tourism Development Priorities 2010- 2015, Tourism WA AGO Tourism Development Priorities 2010- 2015, Western Australia Economics And Industry Standing Committee Inquiry Into The Provision, Use And Regulation Of Caravan Parks (And Campgrounds) In Western Australia Transcript Of Evidence and Submissions (as per footnotes) Tourism WA and Tourism Research Australia (2007). Understanding the Caravan Park Industry In Western Australia, Tourism WA, Perth Kununurra Accommodation Study. Kadar, Pearson and Partners, 2009 Derby Accommodation Study. Kadar, Pearson and Partners, 2008 Tourism Impact Assessment – Kimberley Liquefied Natural Gas(LNG) Project Tourism WA 39/2009 Commissioned By Tourism WA, In Partnership With The Western Australian Department Of State Development. Kadar, Pearson and Partners, 2009. Shark Bay Accommodation Supply and Demand Study, Edge Tourism. 2009. IBISWorld Industry Report H5714Caravan Parks and Campgrounds in Australia July, 2011. Tourism WA Fact Sheets as per footnotes downloaded from www.tourism.wa.gov.au/Research_and_Statistics/Specialised_Research/Pages/Ca ravan_Parks_Research.aspx Lancelin Caravan Park Feasibility Study. Brighthouse,2011 ABS - Survey of Tourism Accommodation - Small Area Data Bunbury Accommodation Study - Prepared for Tourism WA and City of Bunbury by Marke Trade, September 2007. Tourism Research Australia Snapshots as per end notes downloaded from www.ret.gov.au/tourism/tra/snapshots/caravan/Pages/default.aspx Tourism Research Australia - National Visitor Survey and International Visitor Survey results (unpublished and published data) Caravan Industry Association (2009): Sustainability Report for Caravan Parks and Associated Trades – Western Australia Caravan Industry Association (2010): Template for a Local Government Overflow Camping Policy Broome Shire Minutes, Shire of Broome, 2011 Caravan Industry Association Western Australia (unpublished data) Department of Environment and Conservation (unpublished data) Kimberley WALGA Zone Caravan and Camping Business Case Study, Brighthouse 2010 Mount Augustus Tourism Accommodation Prefeasibility Study, Starfish 2009 Department of Local Government: Survey of caravan and camping facilities (unpublished) Aspen Parks letter to Brighthouse, November 2011 Tourism WA Caravan Park Pre-feasibility Study Kununurra, Brighthouse 2009 Mandurah Tourism Strategy 2011 – 2016, City of Mandurah 2010 A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 116
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A Strategic Approach to Caravan and
Page 3 and 4:
CONTENTS DISCLAIMER AND CONFIDENTIA
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Recommendation 4: Create Public-Pri
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explores the impediments to, and op
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CURRENT PROFILE OF THE CARAVAN PARK
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Western Australia According to the
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Visitor Statistics - Tourism Region
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"Hot Spots" - High Demand Areas Pea
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International visitor nights 32 Car
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Key Statistics for Identified Prior
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EXISTING CARAVANNING AND CAMPING IN
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Number of Powered Sites in Caravan
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Regional Profiles Regional Profile:
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Regional Profile: Australia’s Nor
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Regional Profile: Experience Perth
Page 31 and 32:
Regional Profile: Australia’s Gol
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Issues Raised in Consumer Feedback
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Marketing Groups Of all Western Aus
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Australia’s North West Tourism Re
Page 39 and 40:
SWOT ANALYSIS The following strengt
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KEY ISSUES, TRENDS AND IMPACTS Cons
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parks are the preferred permanent p
Page 45 and 46:
kilometre exclusion zone from a lic
Page 47 and 48:
Impacts on Sustainability The susta
Page 49 and 50:
Regulatory and Other Issues A numbe
Page 51 and 52:
Pet friendly locations. 56 Many car
Page 53 and 54:
RV's with their own power supply (s
Page 55 and 56:
Impacts from High Level Influences
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NATIONAL CONTEXT - BEST PRACTICE AP
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It states that “the best way of d
Page 61 and 62:
MARKET SEGMENTATION In their Consum
Page 63 and 64:
Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106: Stop Flying Blind Recommendation 9:
Page 107 and 108: Inspire, Inform and Close the Sale
Page 109 and 110: Providing a search sub category on
Page 111 and 112: Australia' North West Australia’s
Page 113 and 114: Australia' North West Australia’s
Page 115: CONSULTATION AND ACKNOWLEDGEMENTS T
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A Strategic Approach to the Caravan and Camping Industry 2012

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