A Strategic Approach to the Caravan and Camping Industry 2012

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Regional Profile: Australia’s North West Tourism Region Share of total capacity Jun-10 (commercial parks 40+ sites) EP 22% AGO 9% ACC 20% ANW 22% ASW 27% A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 25
Regional Profile: Australia’s North West Tourism Region (continued) Caravan and/or camping locations Count Aboriginal Owned / Operated 18 Accommodation 1 Caravan Park and/or Campground 44 DEC 9 Main Roads Rest area Night 14 Nature Based Park 11 Other (Shire/ Unofficial/ Unauthorised) 35 Overflow 4 Roadhouse 7 Station 12 Transit Camp 2 Total 157 Dump Point 5 Main Roads Rest Area Day 11 Site Type Sites Powered sites 3,407 Ensuite sites 199 Unpowered sites 3,695 Overflow sites 290 Total Short Stay caravan and camp sites 7,591 Onsite tourist vans, cabins, chalets, park homes 460 Other 30 Total Short Stay Capacity 8,081 Permanent Park Homes / onsite vans 1,688 Semi Permanent Park Homes / On Site Vans / Storage 439 Total Long Term/ Long Stay Capacity 2,127 Total Capacity 10,208 A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 26
Page 1 and 2: A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9 and 10: CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12: Western Australia According to the
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15 and 16: "Hot Spots" - High Demand Areas Pea
Page 17 and 18: International visitor nights 32 Car
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25: Regional Profiles Regional Profile:
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 75 and 76: Location New facilities proposed, i
Page 77 and 78:
Location New facilities proposed, i
Page 79 and 80:
High Priorities Location New facili
Page 81 and 82:
Location New facilities proposed, i
Page 83 and 84:
GAP ANALYSIS The Gap Analysis below
Page 85 and 86:
RECOMMENDATIONS The concepts presen
Page 87 and 88:
comply with the Caravan Parks and C
Page 89 and 90:
Rally the Reserves Recommendation 2
Page 91 and 92:
Location LGA Justification Recommen
Page 93 and 94:
segments require different levels o
Page 95 and 96:
Sustainable Serviceability Recommen
Page 97 and 98:
Camp with the Custodians Recommenda
Page 99 and 100:
to participate in the broader econo
Page 101 and 102:
An Overflow Policy That Works Recom
Page 103 and 104:
People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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