A Strategic Approach to the Caravan and Camping Industry 2012

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Priority camping Areas for International visitors based on demand data supplied by Tourism Research Australia The data presented in the following table is sourced from survey data supplied by the only data which shows figures for people staying in caravan parks with less than Tourism Research Australia (TRA). Much of the data for regional Western Australia has 40 sites which is excluded from the Australia Bureau of Statistics (ABS) data, and also too small a sample size to be reliable. This is highlighted with blue shading and blue reflects those staying outside of licenced caravan parks. It is not considered as reliable figures as per the legend following the table. The data in black text is extrapolated as ABS data, though is effective at gauging trends and delving into demand in more from a sample of at least 40 surveys and is thus considered more reliable. TRA data is detail than is possible with the data from ABS. International visitors Caravan park or commercial Campground International Visitors Caravan or camping by side of road, on private property, on crown land, or in a national park International Visitors Year ending June 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 Carnarvon (S) 11,879 11,457 12,265 12,575 9,938 2,499 1,847 3,481 2,753 1,617 Augusta Margaret River (S) 9,615 10,246 10,508 10,342 8,678 1,559 1,048 2,107 1,605 2,140 Northampton (S) 9,414 9,063 9,268 8,685 8,608 2,189 1,488 3,090 1,770 1,534 Shark Bay (S) 12,587 10,918 13,815 13,324 8,472 2,064 2,149 2,796 1,997 1,791 Broome (S) 12,176 13,238 10,710 9,869 8,053 4,045 2,055 3,223 2,222 2,336 Exmouth (S) 9,819 9,008 8,483 10,800 7,440 2,827 2,180 3,389 2,683 2,595 Geraldton 4,118 7,676 6,903 1022 1205 1087 Albany (C) Central 8,629 9,949 7,716 7,686 5,934 1,036 628 1,900 954 1,863 Dandaragan (S) 7,803 7,454 6,143 7,059 5,739 880 1,369 1,271 602 599 Ashburton (S) 6,555 6,760 8,120 4,690 5,404 3,632 6,427 5,119 6,941 4,805 Wyndham East Kimberley (S) 8,917 10,381 8,957 6,309 5,010 3,978 2,242 3,555 3,296 2,765 Fremantle (C) Remainder 5,337 4,927 4,006 3,616 4,916 212 119 484 526 468 Busselton (S) 5,183 6,439 5,701 4,601 4,617 809 712 384 1,324 503 Esperance (S) 5,011 7,213 5,239 4,389 4,492 877 852 2,098 3,085 2,521 Port Hedland (T) 5,519 5,166 5,697 4,296 4,426 1,143 1,176 2,258 1,610 1,070 Perth (C) Remainder 7,073 6,998 6,180 4,350 4,096 1,787 913 1,173 1,507 999 Derby West Kimberley (S) 7,599 6,862 7,119 4,250 3,385 3,042 1,776 2,952 2,141 1,083 Halls Creek (S) 6,665 5,580 5,865 2,941 3,055 4,134 1,799 5,173 2,600 2,147 Manjimup (S) 4,647 5,504 3,762 4,693 3,017 1,464 1,042 967 791 1,198 Bunbury (C) 3,034 3,654 3,226 3,457 2,315 232 312 471 479 406 Legend: * Blue Text: Data with a sample size less than 40 is deemed unreliable and should be used with caution * Blue Text with Blue Shading: Data with a sample size less than 20 is deemed unreliable and should be used with caution A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 15
International visitor nights 32 Caravan park or commercial Campground International visitor nights Caravan or camping by side of road, on private property, on crown land, or in a national park International visitor nights Year ending June 2007 2008 2009 2010 2011 2007 2008 2009 2010 2011 Augusta Margaret River (S) 38,993 33,844 62,327 52,842 46,254 10,507 3,419 3,918 18,144 7,091 Carnarvon (S) 42,323 42,431 52,454 47,909 45,343 11,729 9,094 11,238 6,916 3,851 Perth (C) Remainder 86,893 52,116 22,229 34,570 36,245 28,443 7,056 9,214 8,380 8,661 Broome (S) 67,432 55,618 58,350 70,753 32,712 17,327 3,778 42,017 7,678 11,852 Port Hedland (T) 7,196 8,471 15,956 10,259 31,960 3,386 2,343 3,217 5,221 1,728 Wyndham East Kimberley (S) 26,029 37,834 28,331 28,305 27,983 13,592 9,271 7,657 12,330 18,767 Exmouth (S) 33,373 29,602 25,723 52,346 22,161 10,818 8,364 12,680 11,343 15,499 Shark Bay (S) 30,238 23,199 38,185 30,745 20,064 5,527 4,522 5,501 4,575 3,092 Northampton (S) 19,191 22,068 30,404 17,780 19,427 4,011 2,182 4,772 2,723 2,143 Geraldton 8,894 24,190 15,989 1421 3434 4648 Esperance (S) 11,202 25,202 13,522 9,637 15,001 3,748 2,432 6,223 9,541 9,360 Fremantle (C) Remainder 42,233 13,980 11,510 8,915 14,951 212 146 911 1,285 1,304 Ashburton (S) 15,779 18,307 17,016 11,121 13,631 15,271 27,687 14,166 19,182 13,037 Albany (C) Central 23,742 20,195 30,079 15,591 13,473 2,438 1,460 3,869 2,503 5,671 Busselton (S) 11,657 15,908 17,352 9,964 9,724 2,584 3,579 504 2,655 1,080 Dandaragan (S) 11,626 10,051 9,512 11,278 8,445 1,231 1,687 1,748 602 1,601 Halls Creek (S) 22,007 8,185 10,520 3,933 6,956 9,082 2,908 12,616 6,467 4,530 Derby West Kimberley (S) 15,181 13,916 13,600 9,351 6,805 8,497 5,139 4,649 6,156 3,542 Manjimup (S) 8,295 11,612 12,256 21,549 5,578 4,044 2,344 1,843 1,544 1,923 Bunbury (C) 8,485 7,540 56,001 9,537 4,554 243 312 776 689 6,761 Legend: * Blue Text: Data with a sample size less than 40 is deemed unreliable and should be used with caution * Blue Text with Blue Shading: Data with a sample size less than 20 is deemed unreliable and should be used with caution 32 Tourism Research Australia 2011 (unpublished data). A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 16
Page 1 and 2: A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9 and 10: CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12: Western Australia According to the
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15: "Hot Spots" - High Demand Areas Pea
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25 and 26: Regional Profiles Regional Profile:
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53 and 54: RV's with their own power supply (s
Page 55 and 56: Impacts from High Level Influences
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68:
ASW’s consumer website australias
Page 69 and 70:
Family Parks They have a well prese
Page 71 and 72:
PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74:
Location New facilities proposed, i
Page 75 and 76:
Page 77 and 78:
Page 79 and 80:
High Priorities Location New facili
Page 81 and 82:
Page 83 and 84:
GAP ANALYSIS The Gap Analysis below
Page 85 and 86:
RECOMMENDATIONS The concepts presen
Page 87 and 88:
comply with the Caravan Parks and C
Page 89 and 90:
Rally the Reserves Recommendation 2
Page 91 and 92:
Location LGA Justification Recommen
Page 93 and 94:
segments require different levels o
Page 95 and 96:
Sustainable Serviceability Recommen
Page 97 and 98:
Camp with the Custodians Recommenda
Page 99 and 100:
to participate in the broader econo
Page 101 and 102:
An Overflow Policy That Works Recom
Page 103 and 104:
People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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