A Strategic Approach to the Caravan and Camping Industry 2012

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Traffic Movement Trends - Road Networks Proposed or underway Road Change 64 Expected impact on caravan and camping sector Constructing a 19 km fully sealed, all weather access road to the This is expected to have significant proposed LNG Precinct at James Price Point. This will involve impacts on caravan and camping sealing an additional 12.3 km of Broome-Cape Leveque Road to the demand on the Dampier Peninsula - proposed turnoff. This section is currently unsealed and subject to allowing 2WD caravans and campers to seasonal flooding. This will compliment Main Roads proposed travel to the extremely popular future plans to upgrade and seal the remaining unsealed 90 km of stunning remote beaches north of the road to the Beagle Bay Turnoff. Broome. No significant impact on visitation Bunbury Port Access Stage 2 expected Improvements and safety Bussell Highway - Vasse to Margaret River enhancements - minor increased visitation expected Busselton Outer Bypass (BOB) Planning Study - Planning for a BOB will cater for the expected future traffic volumes, and the existing bypass will operate as a district distributor road for local traffic. Coalfields Highway Dampier Highway Duplication Eelup Roundabout Bunbury Esperance Port Access Corridor Geraldton North South Highway - Alignment Study Great Northern Highway - Fitzroy Crossing to Gogo Station Great Northern Hwy Realignment - Port Hedland Fitzgerald River National Park Improvement (previously Hamersley Drive - Hopetoun to Hamersley Inlet) - to enhance tourist access and facilities in the park. The State and Commonwealth Governments have both committed $20m to the project to deliver these outcomes: Sealing 16 km -Culham Inlet to Hamersley Inlet; Improving road access and facilities of existing roads and car parks Redeveloping associated spur roads, car-parks, day use areas and camping facilities; Enhancing signage and interpretive information; Developing a coastal walk trail linking Hamersley Inlet to Point Ann Kununurra Heavy Vehicle Route Stage 1 Improvements and safety enhancements - minor increased visitation expected No significant impact expected No significant impact expected No significant impact expected No significant impact expected No significant impact expected No significant impact expected No significant impact expected Significant improvement to access - additional capacity planned Improvements and safety enhancements - improvements to visitor confidence in driving route may impact on visitation Road Change 64 Expected impact on caravan and camping sector Perth Darwin National Highway - Undertaking a planning study to define the alignment for the future Perth-Darwin National Highway (PDNH) between Bullsbrook and Bindoon. The national highway currently follows the Great Northern Highway (GNH) alignment. Improvements and safety The study addresses the long term needs for the highway with a 20 enhancements - significant impact on to 30 year planning horizon, and is divided into two sections: visitation expected in the long term (20 the northern section between Brand Highway, Muchea - 30 years) and Calingiri Road, north of Bindoon the southern section between Maralla Road Bullsbrook and Brand Highway, Muchea. Improvements and safety South Western Highway Upgrade enhancements - no significant impact on visitation expected Completed Expected impact on caravan and Road Change camping sector Indian Ocean Dr Stage 2. Just north of Lancelin to Cervantes Significant touring route - additional opened 19 September 2010 capacity likely required Great Northern Hwy- Muchea to Wubin Completed July 2010 No significant impact expected Great Eastern Hwy - Kellerberrin Townsite upgrade opened 25 June No significant impact expected 2010 Collie River Bridge opened 15 April 2010 No significant impact expected Bunbury Port Access Rd Stage 1 opened 5 February 2010 No significant impact expected Great Northern Hwy Kimberley bridges upgrades (Bow River Improved quality of road - though no Section. Telegraph Creek Bridge. Mabel Creek Bridge. Fletchers significant impact on visitation Creek Bridge) opened 9 December 2009 expected Geraldton Southern Transport Corridor Stage 2 opened 6 December 2009 Forrest Hwy (Part of New Perth Bunbury Hwy Project) From Pinjarra Rd to Old Coast Rd Opened 20 September 2009 Improved quality of road - though no significant impact on visitation expected Significant touring route - additional capacity likely required 64 Information summarised from Main Roads Western Australia Website and Traffic Digest (downloaded Nov 2011) A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 53
Impacts from High Level Influences There are current and potential impacts on the caravan and camping sector from high-level influences. The influences are generally beyond the control of industry and consumers and have the potential to inhibit growth, impact negatively on the user experience and affect the sustainability of the tourism sector. Political Government across all levels sets the policies and regulatory environment that ultimately controls the destiny of caravan and camping in Western Australia. The overarching mechanism that controls what can be provided to tourists, at what locations and to some extent when is dictated by legislation and policies. anti-competitive regulatory standards. Licensed caravan parks are required to have high ratios for ablution and other amenities to occupiers, where nature based and transit facilities do not. Government appears to be turning a blind eye to breaches of regulations, thereby impacting on the viability of licensed caravan parks. Industry and consumers are agreed that the current caravan and camping legislation does not allow sufficient market freedom. Industry points to over-prescriptive and A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 54
Page 1 and 2:
A Strategic Approach to Caravan and
Page 3 and 4: CONTENTS DISCLAIMER AND CONFIDENTIA
Page 5 and 6: Recommendation 4: Create Public-Pri
Page 7 and 8: explores the impediments to, and op
Page 9 and 10: CURRENT PROFILE OF THE CARAVAN PARK
Page 11 and 12: Western Australia According to the
Page 13 and 14: Visitor Statistics - Tourism Region
Page 15 and 16: "Hot Spots" - High Demand Areas Pea
Page 17 and 18: International visitor nights 32 Car
Page 19 and 20: Key Statistics for Identified Prior
Page 21 and 22: EXISTING CARAVANNING AND CAMPING IN
Page 23 and 24: Number of Powered Sites in Caravan
Page 25 and 26: Regional Profiles Regional Profile:
Page 27 and 28: Regional Profile: Australia’s Nor
Page 29 and 30: Regional Profile: Experience Perth
Page 31 and 32: Regional Profile: Australia’s Gol
Page 33 and 34: Issues Raised in Consumer Feedback
Page 35 and 36: Marketing Groups Of all Western Aus
Page 37 and 38: Australia’s North West Tourism Re
Page 39 and 40: SWOT ANALYSIS The following strengt
Page 41 and 42: KEY ISSUES, TRENDS AND IMPACTS Cons
Page 43 and 44: parks are the preferred permanent p
Page 45 and 46: kilometre exclusion zone from a lic
Page 47 and 48: Impacts on Sustainability The susta
Page 49 and 50: Regulatory and Other Issues A numbe
Page 51 and 52: Pet friendly locations. 56 Many car
Page 53: RV's with their own power supply (s
Page 57 and 58: NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106:
Stop Flying Blind Recommendation 9:
Page 107 and 108:
Inspire, Inform and Close the Sale
Page 109 and 110:
Providing a search sub category on
Page 111 and 112:
Australia' North West Australia’s
Page 113 and 114:
Australia' North West Australia’s
Page 115 and 116:
CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118:
REFERENCES ACC Tourism Development
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A Strategic Approach to the Caravan and Camping Industry 2012

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