A Strategic Approach to the Caravan and Camping Industry 2012

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Longer Term Rewards from the Mining Boom Recommendation 11: Secure Sustainable Regional Tourism Benefits from the Resource Mining Boom In locations where there is potential tourism gain through conversion of workers camps into caravan parks, enforce as a condition of planning approval, to prepare for conversion as a residual use. Consider future use as a caravan park at the design stage of workers camps to facilitate the cost effective conversion at the end of the project use. Project operators to consider this factor in the application for planning approval for a temporary worker’s camp. Issues and Risks The current resource, mining and infrastructure boom in Western Australia presents some unique challenges to the tourism sector, particularly where dedicated workers accommodation is not provided and results in extreme pressures on tourism accommodation in the region. Strategy With forethought and planning, mining and infrastructure projects can provide distinct benefits to regional communities in the longer term, through facilitating the development of new enterprises once the project workers move on. For many major projects there is a requirement for temporary worker’s accommodation to be constructed to house the project workers, so as not to affect the availability of tourist and rental accommodation in the region. Project developers could be required to liaise with local government on the location of camps and consideration given to residual or redundant use of the facility. Even the smallest worker’s camp will require several million dollars to be expended on below ground services for power, potable water and sewage reticulation with a condition of many camp approvals is that the services infrastructure is removed at the end of the project life. There has been too little forward planning and regulation by government concerning the provision of workers accommodation for major projects, resulting in detrimental effects on tourism, residential rents and availability of community facilities. Often workforce accommodation planning is left to the latter stages of project scheduling. Planning and environmental approvals for proposed workers accommodation facilities can take a great deal of time. Provision of workers accommodation should be a condition of planning approval for the main project to ensure that delays in the provisioning of this accommodation does not result in workers taking up all of the available capacity in caravan parks and similar. It is common for the placement of worker accommodation camps to be constructed without regard to residual use. While mining camps are invariably reliant on the mining lease, many resource projects and construction camps are remote from their associated projects and have potential for future use as tourism accommodation, and particularly as a caravan park. Caravan parks on Greenfields sites can often be too expensive to set up due to the costs of below the ground infrastructure. This is even more so the case in highly seasonal locations in the north, where many mining and infrastructure projects are underway. With caravan parks one of the encouraged residual uses in locations where there is sufficient long term (projected) demand, plans can be drawn up which will suit both the current use as workers accommodation and residual use as a caravan park, thus providing benefits for the community in the longer term. Positive Impacts There is potential for better practices to be instigated to provide a community benefit upon demobilisation of workers camps. In Kununurra and Esperance, concepts for workers camps to be constructed over a caravan park site set-out have been developed. To gain further economic benefit, administration, recreation room, laundry and ablution buildings can be positioned to be suitable for both a temporary worker’s camp and future use as a caravan park. The cost saving on the services infrastructure for the future caravan park facility from the utilisation of the camp’s insitu services can often sure up the viability of the sites longer term use as a caravan park. This not only provides benefits for caravan and campground users and developers, it also provides a long term employment solution and economic development solution to keep regional communities alive once the resource projects move out. A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 109
Australia' North West Australia’s Coral Coast Australia's Golden Outback Experience Perth Australia's South West 1: Streamline Caravan Park and Campgrounds Regulations to Improve Supply and Meet Market Demand 2: Increase Support for LandBank to Release Land for more Caravan Park Developments where Viable 3: Identify Opportunities to Access Western Australia’s Conservation Estate 4: Create Public-Private Partnerships to Improve Delivery and Maintenance of Caravan and Camping Facilities 5: Partner with Indigenous Australia’s to Develop Caravan and Camping Infrastructure on Indigenous Land 6: The WA Planning Commission to Provide Better Guidelines for the Development of Caravan Parks to Development Assessment Panels and Local Government 7: Develop a State-wide Overflow Policy That Works for Visitors and Supports Industry 8: Raise the Bar on Skills for the Caravan and Camping Sector 9: Improve Data to Support Decision Making 10: Develop a Marketing Strategy to Improve Perceptions and Online Presence of the Caravan and Camping Sector 11: Secure Sustainable Regional Tourism Benefits from the Resource Mining Boom REGIONAL PROFILE OF TRENDS, ISSUES AND IMPACTS FACING THE INDUSTRY Issues, impediments, impacts and trends by region Issues and impediments: "Red tape" Multiple agency approval process and multiple governing legislation instrumentalities Variation in interpretation of Caravan & Camping regulations Changing strategic tourism planning policies Planning legislation and policy (state and local govt.) too restrictive - Does not recognise land tenure situation for caravan parks (single lot) Influenced by false perception of caravan parks Referrals to other agencies hinder approvals Local government town schemes - Insufficient allocation of land/ inappropriate locations to tourist market requirements Broad range of competing uses allowable for zoning Zoned areas not viable for caravan park development DEC legislation - Below cost recovery pricing creates unfair competition Risk for developer initiated concepts Restricted lease term, prescriptive facility design and product mix Availability of Land and Land tenure - Lease term inadequate - difficulty in achieving amortisation of development cost Uncertainty for assignments of leases or sub-leasing Workforce availability and competency - Negative impact on customer experience and poor comparison with competing markets Lack of career pathway Retention of staff - low wages compared to other industries Deficient in core technology processes Availability and accuracy of data - Collection of caravan park statistics discontinuation (ABS STA) will cause difficulty in preparation of feasibility studies. Local government caravan parks register inaccurate and incomplete Methodology of TRA survey data collection not appropriate for highly mobile market and small samples make data unusable for regional WA Unavailability of data creates risk for developers/investors No recognised official guide to free and low cost sites where camping is authorised Regional impact Expected influence of recommendation on issue or impediment A Strategic Approach to Caravan and Camping Tourism in Western Australia Page 110
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A Strategic Approach to Caravan and
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CONTENTS DISCLAIMER AND CONFIDENTIA
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Recommendation 4: Create Public-Pri
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explores the impediments to, and op
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CURRENT PROFILE OF THE CARAVAN PARK
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Western Australia According to the
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Visitor Statistics - Tourism Region
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"Hot Spots" - High Demand Areas Pea
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International visitor nights 32 Car
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Key Statistics for Identified Prior
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EXISTING CARAVANNING AND CAMPING IN
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Number of Powered Sites in Caravan
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Regional Profiles Regional Profile:
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Regional Profile: Australia’s Nor
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Regional Profile: Experience Perth
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Regional Profile: Australia’s Gol
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Issues Raised in Consumer Feedback
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Marketing Groups Of all Western Aus
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Australia’s North West Tourism Re
Page 39 and 40:
SWOT ANALYSIS The following strengt
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KEY ISSUES, TRENDS AND IMPACTS Cons
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parks are the preferred permanent p
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kilometre exclusion zone from a lic
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Impacts on Sustainability The susta
Page 49 and 50:
Regulatory and Other Issues A numbe
Page 51 and 52:
Pet friendly locations. 56 Many car
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RV's with their own power supply (s
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Impacts from High Level Influences
Page 57 and 58:
NATIONAL CONTEXT - BEST PRACTICE AP
Page 59 and 60: It states that “the best way of d
Page 61 and 62: MARKET SEGMENTATION In their Consum
Page 63 and 64: Combining the research findings of
Page 65 and 66: Caravan and camping Shows as per th
Page 67 and 68: ASW’s consumer website australias
Page 69 and 70: Family Parks They have a well prese
Page 71 and 72: PRIORITY AREAS FOR CARAVANNING AND
Page 73 and 74: Location New facilities proposed, i
Page 79 and 80: High Priorities Location New facili
Page 83 and 84: GAP ANALYSIS The Gap Analysis below
Page 85 and 86: RECOMMENDATIONS The concepts presen
Page 87 and 88: comply with the Caravan Parks and C
Page 89 and 90: Rally the Reserves Recommendation 2
Page 91 and 92: Location LGA Justification Recommen
Page 93 and 94: segments require different levels o
Page 95 and 96: Sustainable Serviceability Recommen
Page 97 and 98: Camp with the Custodians Recommenda
Page 99 and 100: to participate in the broader econo
Page 101 and 102: An Overflow Policy That Works Recom
Page 103 and 104: People Are Our Best Asset Recommend
Page 105 and 106: Stop Flying Blind Recommendation 9:
Page 107 and 108: Inspire, Inform and Close the Sale
Page 109: Providing a search sub category on
Page 113 and 114: Australia' North West Australia’s
Page 115 and 116: CONSULTATION AND ACKNOWLEDGEMENTS T
Page 117 and 118: REFERENCES ACC Tourism Development
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