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PAKISTAN BUSINESS REVIEW - Institute of Business Management

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Assessing the Service Quality <strong>of</strong> Some Selected Hospitals in Karachi<br />

Research<br />

The reliability coefficients (Cronbach Alpha) are all<br />

greater than 0.5 (see appendix 3) and ranged from 0.577 to 0.865<br />

except for the factor (named as affordability) for which the value<br />

is below the cut <strong>of</strong>f value <strong>of</strong> 0.6. The total variance explained on<br />

the basis <strong>of</strong> rotated factor loading is 63.349. The average<br />

variances extracted by each <strong>of</strong> factors are 17.555 (tangibility &<br />

pr<strong>of</strong>essionalism), 15.754 (reliability & responsiveness), 13.851<br />

(assurance & empathy), 9.690 (feedback & guidance) and 6.498<br />

(affordability) respectively. Chart 3 gives the flow chart <strong>of</strong><br />

determinants with alpha (α) values and average variance extracted<br />

by each factor.<br />

CHART 3 – Determinants <strong>of</strong> Patients’ Satisfaction extracted from Exploratory<br />

Factor Analysis with Cronbach Alpha and Average Variance Extracted Values<br />

Tangibility &<br />

Pr<strong>of</strong>essionalism<br />

Reliability &<br />

Responsiveness<br />

α=0.838,<br />

AVE =17.555%<br />

α=0.865,<br />

AVE =15.754%<br />

Assurance &<br />

Empathy<br />

α=0.752,<br />

AVE =13.851%<br />

Patients’<br />

Satisfaction<br />

Feedback &<br />

Guidance<br />

α=0.557,<br />

AVE =9.690%<br />

α=0.851,<br />

AVE =6.468%<br />

Affordability<br />

a<br />

<strong>PAKISTAN</strong> <strong>BUSINESS</strong> <strong>REVIEW</strong> JULY 2011<br />

288

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