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PAKISTAN BUSINESS REVIEW - Institute of Business Management

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Assessing the Service Quality <strong>of</strong> Some Selected Hospitals in Karachi<br />

Research<br />

Conclusions and Recommendations<br />

The paper provides health care managers and<br />

administrators an opportunity to identify the dimensions <strong>of</strong> the<br />

service quality in which larger gaps between the patients’<br />

expectations and perceptions were found in the three hospitals.<br />

In this context, the gap analysis has revealed that the following<br />

items have very large gaps.<br />

<br />

<br />

<br />

<br />

<br />

<br />

Availability <strong>of</strong> informative brochures<br />

Error free and fast retrieval <strong>of</strong> documents<br />

Waiting times<br />

Counseling <strong>of</strong> patients regarding their<br />

treatment<br />

Feedback <strong>of</strong> patients regarding service quality<br />

Affordability <strong>of</strong> charges<br />

Hospital-based comparison identifies that the maximum<br />

gap regarding availability <strong>of</strong> informative brochures has been<br />

observed among the respondents who have visited the public<br />

hospital. This result is expected because <strong>of</strong> the fact the public<br />

hospitals are not pr<strong>of</strong>it oriented but service oriented entities and<br />

their spending depends upon the governments’ budgetary<br />

allocations and for that reason public sector hospitals have much<br />

less to spend on informative brochures as compared to the private<br />

sector hospitals. Error free and fast retrieval <strong>of</strong> documents is the<br />

area <strong>of</strong> concern for the respondents who have visited the semiprivate<br />

hospital. Waiting time is the area <strong>of</strong> grievance among the<br />

visitors <strong>of</strong> the private hospital. Respondents <strong>of</strong> public hospitals<br />

have rated the items ‘medical condition thoroughly’, ‘feedback<br />

obtained from patients’ and ‘affordability <strong>of</strong> charges’ in a way<br />

that gives the larger gaps between their expectations and<br />

perceptions regarding quality <strong>of</strong> service that they are provided.<br />

Table 8 gives the summary <strong>of</strong> the regression models that were<br />

run in this study.<br />

<strong>PAKISTAN</strong> <strong>BUSINESS</strong> <strong>REVIEW</strong> JULY 2011<br />

298

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