PAKISTAN BUSINESS REVIEW - Institute of Business Management
PAKISTAN BUSINESS REVIEW - Institute of Business Management
PAKISTAN BUSINESS REVIEW - Institute of Business Management
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Assessing the Service Quality <strong>of</strong> Some Selected Hospitals in Karachi<br />
Research<br />
Conclusions and Recommendations<br />
The paper provides health care managers and<br />
administrators an opportunity to identify the dimensions <strong>of</strong> the<br />
service quality in which larger gaps between the patients’<br />
expectations and perceptions were found in the three hospitals.<br />
In this context, the gap analysis has revealed that the following<br />
items have very large gaps.<br />
<br />
<br />
<br />
<br />
<br />
<br />
Availability <strong>of</strong> informative brochures<br />
Error free and fast retrieval <strong>of</strong> documents<br />
Waiting times<br />
Counseling <strong>of</strong> patients regarding their<br />
treatment<br />
Feedback <strong>of</strong> patients regarding service quality<br />
Affordability <strong>of</strong> charges<br />
Hospital-based comparison identifies that the maximum<br />
gap regarding availability <strong>of</strong> informative brochures has been<br />
observed among the respondents who have visited the public<br />
hospital. This result is expected because <strong>of</strong> the fact the public<br />
hospitals are not pr<strong>of</strong>it oriented but service oriented entities and<br />
their spending depends upon the governments’ budgetary<br />
allocations and for that reason public sector hospitals have much<br />
less to spend on informative brochures as compared to the private<br />
sector hospitals. Error free and fast retrieval <strong>of</strong> documents is the<br />
area <strong>of</strong> concern for the respondents who have visited the semiprivate<br />
hospital. Waiting time is the area <strong>of</strong> grievance among the<br />
visitors <strong>of</strong> the private hospital. Respondents <strong>of</strong> public hospitals<br />
have rated the items ‘medical condition thoroughly’, ‘feedback<br />
obtained from patients’ and ‘affordability <strong>of</strong> charges’ in a way<br />
that gives the larger gaps between their expectations and<br />
perceptions regarding quality <strong>of</strong> service that they are provided.<br />
Table 8 gives the summary <strong>of</strong> the regression models that were<br />
run in this study.<br />
<strong>PAKISTAN</strong> <strong>BUSINESS</strong> <strong>REVIEW</strong> JULY 2011<br />
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