Ardagh Glass Finance plc - Irish Stock Exchange

The Nordic Region
Customers of Ardagh’s glass container businesses in the Nordic region include Pernod Ricard,
Carlsberg, Orkla and Royal Unibrew. The 10 largest customers account for approximately 74% of
revenues in the Nordic region in 2009. Ardagh’s glass container business in the Nordic region entered
into a supply agreement with Vin & Sprit (now owned by Pernod Ricard) to 2011.
The Benelux Region
Customers of Ardagh’s glass container business in the Benelux region include AB InBev,
Coca-Cola, Hak, Heineken, Heinz and PepsiCo. The 10 largest customers account for approximately
74% of revenues in the Benelux region in 2009. Ardagh’s glass container business in the Benelux region
has entered into a long-term supply agreement with Heineken through December 31, 2013, under
which the Moerdijk plant produces glass containers for Heineken exclusively.
Poland
Customers of Ardagh’s Polish glass container businesses include Carlsberg, SAB Miller and
Heineken for beer bottles, food companies Maspex, Malex and Dawtona and local wine fillers for wine
bottles. In Poland, some wine is imported in bulk and filled locally. Ardagh supplies wine bottles to
local fillers such as Ambra and Bartex. The 10 largest customers accounted for approximately 58% of
Polish revenues in 2009.
Ardagh Glass Engineering
Heye International, Ardagh’s main engineering business, has an extensive worldwide customer
base. In recent years, it has delivered turnkey glass container manufacturing plants in the United States,
Chile, CIS countries and Mexico. Its significant customers include AB InBev, Amcor, Femsa and
Heineken. It provides technological assistance to numerous companies worldwide and also provides
these and other companies with replacement equipment and parts.
Ardagh’s Competitors
Glass Containers
Ardagh competes directly with other manufacturers of glass packaging and with other forms of
rigid packaging, principally plastic containers and metal cans but also with non-rigid packaging such as
pouches and aseptic cartons. Competition is often on the basis of quality, performance characteristics,
price and service. But market drivers such as environmental issues and consumer preference are
becoming increasingly significant.
Although there has been limited substitution from glass to other packaging materials in the key
business sectors of food, premium beer and spirits, there remains the prospect competition from
alternative packaging materials, often for reasons associated with consumer convenience and the
specialized sales and consumption environments, e.g. glass is often substituted for alternative packaging
formats at large outdoor events.
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