Proceedings - Translation Concepts

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MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Mathias Wagner Tenhonen-Lightfoot, Erja (1992): “Aspekte der Anrede am Beispiel von finnischen und deutschen Bankdienstleistungs- und Telekommunikationsprospekten”. Licentiate thesis presented to the Institute of Communication Sciences. University of Vaasa (unpublished). Valle, Ellen (1993): “Narratological and Pragmatic Aspects of the Translation into Finnish of Doris Lessing’s Four Gate City”. In Gambier, Yves & Tommola, Jorma (eds) Translation and Knowledge / SSOTT IV. Turku: University of Turku, Centre for Translation and Interpreting. 245-261. Vilkesalo, Tero (2005): „Die verwickelte Biographie. Verfremdung und Verständnisprobleme in der Übersetzung von Wolfgang Hildesheimers Mozart”. University of Helsinki (unpublished). 98
Brigitte Horn-Helf (Münster) EU-High-Level Scientific Conference Series MuTra2005 – Challenges of Multidimensional Translation: Conference Proceedings Visualized. Information in Multilingual Translations Contents 1 General 2 Target cultural localization of figures in an engineering book 3 Source cultural handling of figures in manuals for specialist addressees 4 Source cultural handling of figures in manuals for non-expert addressees 5 Conclusion 6 References Abstract This paper deals with multifaceted dimensions of the translation process. The two major issues addressed. are: (a) the semiotic interrelationship of verbal and nonverbal text parts, and (b) parallel translations for different target cultures. In principle, both verbal and visual information is localized in accordance with translation theory. By comparing source texts with their translations in various languages, we can establish what is standard practice in the translation industry. To this end, analysis was carried. out on several aspects of figures (segmentation, caption, type of figure, linkage to verbal text).in texts written for specialist and non-specialist audiences. Findings are presented. in a series of charts. The answer to the question as to whether or not figure features are adapted. to the target culture’s conventions depends on where the texts have been translated.. When figures are translated. in the target culture, there is evidence that measures for adapting them to text type conventions are sometimes taken. However, if the texts are translated. where they have been written, i.e. in the source culture, when it comes to adapting figures to the target culture, we find that only inscriptions in figures are sometimes translated.. Regardless of the manufacturers’ nationality or field of business and of whether the texts are addressed. to specialist or non-specialist audiences, current practice in user brochures of German and Japanese provenance can be characterized. as the mere reproduction of figures in all target texts. 1 General This paper deals with multifaceted dimensions of the translation process. The two major issues addressed. are: (a) the semiotic association of verbal and nonverbal parts of texts, and (b) parallel translations for different target cultures. Translation theorists have long been calling for target culture text type conventions to be considered. in the translation of source texts (ST) (e.g. Vermeer 1986:43; Koller 1992:247 f.; Kupsch-Losereit 1998:168). My research endeavours in this field are a response to this call. This is indeed. a critical requirement since it has been set out in DIN 2345 – a standard for translation contracts (1998:12). Sorvali (1996:113) is obviously assuming compliance with text type conventions when she claims that “a translation is not a second-hand text but an independent one which has the same properties as any other text written directly in the target language”. © Copyright 2005-2007 by MuTra 99
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TABLE OF CONTENTS Part I: Positioni
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2.1 Conceptual Foundations MuTra 20
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Proceedings - Translation Concepts

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