Proceedings - Translation Concepts

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MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Peter Sandrini 5 References Crystal, David (2001): Language and The Internet. Cambridge: University Press. DePalma, Donald (2002): Business without Borders. A Strategic Guide to Global Marketing Wiley and Sons. Esselink, Bert (2001): A Practical Guide to Software Localization. Amsterdam: John Benjamins. Lockwood, Rose (2000): ‘Have Brand, Will Travel’. In Language International. Bd.Nr. 12/2, 4/2000: 14-16. Lisa (2003): Localization Industry Primer. 2nd edition. Nauert, Sandra (2007): “Translating Websites”. Paper presented at the MuTra Conference ‘LSP Translation Scenarios’, 30 April – 4 May 2007, Vienna (to be published in the Proceedings 2007). O'Hagan, Minako & Ashworth, David (2002): Translation-Mediated Communication in a Digital World. Facing the Challenges of Globalization and Localization. Clevedon: Multilingual Matters. Nord, Christiane (1997): Translating as a Purposeful Activity. Functionalist Approaches Explained. Manchester: St. Jerome. Pym, Anthony (1995) Translation as a Transaction Cost, Meta 40/4. Bd.Nr. 40/4. 594-605. ------ (2004): The Moving Text. Loaclization, translation and distribution. Amsterdam: John Benjamins. Vengadasamy, Ravichandran & Jaludin, Azhar & Hamat, Afendi (2004): ‘Characteristics of Written Text in E-Commerce Websites’. In Internet Journal of e-Language Learning & Teaching. 1(2), July 2004: 15-32. Schewe, Theo (2001): ‘Multilingual Communication in the Global Network Economy’: In Eschenbach, Jutta & Schewe, Theo (eds): Über Grenzen gehen - Kommunikation zwischen Kulturen und Unternehmen. Halden/Norwegen: Hogskolen i Ostfold: 195- 209. Williams, Jenny & Chesterman, Andrew (2002): The Map. A Beginner's Guide to Doing Research in Translation Studies. Manchester: St Jerome. Yunker, John (2003): Beyond Borders. Web Globalization Strategies. Indianapolis: New Riders Publishing. 138
Nilgin Tanis Polat (Izmir) EU-High-Level Scientific Conference Series MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Cultural Leeways and Discourses in Narrative Texts Contents 1 Narrative texts, culture & discourse and translation 2 The concept of ‘Cultural Leeway’ 3 Examples 4 Summary 5 References Abstract The following study is a summary project statement of my dissertation at Ege University, Turkey. It deals with the translation of discourse in narrative texts and claims that when translating between cultures with different discursive preferences the translator has a certain ‘leeway’ when reproducing the cultural embedding of the source text for target readers. The purpose of this article is to discuss this phenomenon and to illustrate the different communicative preferences between German and Turkish through the examples from the German translation of Yaşar Kemal’s Yer Demir Gök Bakır (1963) and the Turkish translation of Günter Grass’ Die Blechtrommel (1959). As such, it aims to show how German and Turkish differ in the representation of social and emotional relations – a cultural difference that manifests itself strongly in the above novels and their translations. After a brief discussion of the concepts of narrative texts, culture & discourse and translation, the concept of ‘leeway’ is introduced as it manifests itself in the categories ‘personalization’ (expressed by direct address, kinship lexicalizations), ‘emotionalization’ (expressed by the use of swearwords and religious and/or blasphemic expressions), ‘routine formulae’ (figuring deixis and tense), ‘addressee orientation’ (e.g. expressed by direct address) as well as ‘non-verbal’ gestures and their descriptions. 1 Narrative texts, culture & discourse and translation According to de Beaugrande/ Dressler (1981:190), narrative texts are texts which organize actions and events in a definite sequential order. Not only the topic itself, but also the way it is communicated is significant, the perspectives expressed, the intervention in the time sequence or the linguistic register of articulation. The term ‘narrative texts’ thus embodies the techniques and forms of describing events. Narrative texts are often called fictional in order to emphasize its difference from the real world. The relationship between the displayed reality and the environment of the reader is an important prerequisite for the comprehension of the fictive reality. In the communication-orientated narrative research, the relationship between the sender and the addressee and the conditions of reception are focused by Czennia (2004:995) who emphasizes that the speech of the narrator and the speech of the characters form two dimensions in a novel: only from this duality the multi-level situation of the narrative develops into the narrating procedure typical of this genre. Both the speech of the narrator and the speech of the characters depend on the content of information, on the author’s cultural ‘system’ and on how this differs with respect to other cultures. © Copyright 2005-2007 by MuTra 139
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Proceedings - Translation Concepts

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