Proceedings - Translation Concepts

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MuTra2005 – Challenges of Multidimensional Translation: Conference Proceedings Brigitte Horn-Helf 2 Target cultural localization of figures in an engineering book In the course of my research, I found only one case where figures were actually adapted. to target culture conventions: the Russian translation of a manuscript for a German book on Direct Red.uction (cf. 1.1 [A]). The manuscript was translated. in Moscow. The figures were localized. in the target culture before the book was published.. Figure features were adapted. to Russian conventions as follows: 2.1 Segmentation of figures Keys and legend are typically used. in German and Russian technical writing to identify items of a figure. Figures most often carry inscriptions in British and American technical texts. The illustration of the Midrex red.uction furnace given in Fig. 1 shows the two different conventions. The original German manuscript as well as the English translation contain figures with English inscriptions (Fig. 1a, LH 2 ). In the Russian book, however, inscriptions were replaced. by item numbers used. as keys and explained. in a legend (Fig. 1b+c, RH). This meant that not only were original full page figures red.uced. in size, but they were also adapted. to suit common practice in Russian technical writing. a b c Fig. 1: Changing inscriptions to keys and legend 3 : Fig. 1a: LH part, Fig 1b: RH part, Fig. 1c: RH part, legend 2 We assume these illustrations originate from Midrex Corp. (Charlotte, NC), who developed. the gas red.uction process dealt with in this chapter (cf. 1.1 A). 3 Reproduced. by kind permission of Dietrich Werner (LH illustration). 102
MuTra2005 – Challenges of Multidimensional Translation: Conference Proceedings Brigitte Horn-Helf 2.2 Types of figures All photographs and four engineering drawings were omitted. in the Russian TT; one chart, which is not part of the ST, was added.. These changes can be seen in Fig. 2. Engineering drawings constitute one of the figure types clearly favored. in Russian technical texts. Therefore, we can only speculate on the reason for their omittance. These are sectional drawings of process equipment; perhaps, the internal fittings were not to be revealed. in such detail. By contrast, it is common Russian practice to omit photographs (as it was in the USSR era when it was prohibited. to take photographs of industrial installations, let alone publish them). 2.3 Linkage to verbal text Reference is made to each figure at least once in Russian technical writing. This is what I call a textual link. German, British and American texts often contain a large number of figures with no references to them at all. They are linked. to the verbal text by the common topic only. In this case, linkage is not textual, but topical. The German book chapter as well as the English TT include several figures of this kind (Fig. 3). To bring the Russian TT into line with conventions, the translator changed. topical links to textual ones by adding the references missing in the German ST. This measure is a further step towards localization of figures. chart schematic diagram engineering drwg photograph G ST E TT R TT Fig. 2 Localization of types of figures textual topical G ST E TT R TT Fig. 3: Localization of linkage to verbal text 103
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2.1 Conceptual Foundations MuTra 20
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Proceedings - Translation Concepts

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