Proceedings - Translation Concepts

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MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Minako O’Hagan mentioned earlier. While screen translation and localization had not been directly linked before, a close association is developing in the advent of DVD. Also, the pursuit of interactivity for DVD content is bringing the nature of the materials on DVD closer to video games. The current generation of DVD audiovisual content has not yet maximized the technical capability afforded by this medium. However, interactivity is beginning to be incorporated via UI similar to software and video game menu systems and also by adding elements of “games” which are currently being introduced albeit in a crude manner (e.g. Bridget Jones: the Edge of Reason). The game concept of hidden surprises known as “Easter Eggs” is sometimes also being incorporated into DVD bonus materials which the viewer can discover by selecting an object in a scene. An element of spatial exploration as common in video games is being introduced as part of interactivity to some DVD film titles (Smith 2005). Multidimensionality observed with the new and upcoming GILT practices of video games localization can further be linked to DVD localization where audiovisual translation and localization come together. In this way, audiovisual translation is ideally positioned to be extended to the next stage of practical and conceptual developments. 7 References Ballista, A. (private communication, 2005) In March at Binari Sonori in Milan, Italy. Berens, K. and Howard, G. (2001) The Rough Guide to Videogaming 2002, London and New York: Rough Guides. Chandler, H. (2005) The Handbook of Game Localization, Massachusetts: Charles River Media. Darolle, K. (2004, September) ‘Challenges in Videogames Localization’, in LISA Newsletter Global Insider, XIII, 3.3 Entertainment Software Association (2005) Essential Facts about the Computer and Video Game Industry. Available from http://www.theesa.com/facts/index.php [last checked 31 July, 2005] Frasca, G. (2001) Rethinking Agency and Immersion: Video Games as a Means of Consciousness-Raising Essay presented at SIGGRAPH 2001 available at: http://siggraph.org/artdesign/gallery/S01/essays.html [last checked July 2005] Fry, D. (2003) The Localization Primer, 2 nd ed Revised by Arle Lommel. Available from http://www.lisa.org [last checked May 2005] Grossman, L. (8 November, 2004) ‘The Art of the Virtual’, in Time magazine. Howland, G. (1998) Game Design: The essence of computer games Available from http://www.lupinegames.com/articles/essgames.htm [last checked 31 July, 2005] Mangiron, C. (2004, April) Localising Final Fantasy – Bringing Fantasy to Reality LISA Newsletter, XIII, 1.3 ------ and O’Hagan, M. (2005) Unleashing imagination with ‘restricted’ translation A paper given at the International conference Media for All in June 6-8 in Barcelona, Spain. Newman, J. (2004) Videogames. New York and London: Routledge. Nornes, M. (1999) ‘For an abusive translation – Subtitles of Motion Pictures’, in Film Quarterly. spring 1999. Available from http://www.findarticles.com/p/articles/mi_m1070/is_3_52/ai_54731368 [last checked June 2005] O’Hagan, M. (2003a) ‘Can language technology respond to the subtitler’s dilemma’, in Translating and the Computer 25, London: Aslib. ----- (2003b, March) ‘Middle Earth Poses Challenges to Japanese Subtitling’, in LISA Newsletter, 1.5. 86
MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Minako O’Hagan ----- (2004) ‘Conceptualizing the future of translation with localization’, in International Journal of Localization, Limerick, University of Limerick, 1.1, 15-22. ----- (forthcoming) From translating text to translating experience: video games as a new domain for translation and research. Translating Today. ------ and Mangiron, C. (2004a) ‘Game localization: When “Arigato” gets lost in translation’,in the Proceedings of New Zealand Game Developers Conference Fuse 2004. Dunedin: University of Otago. pp.57-62. ------ and Mangiron, C. (2004b) Video Games Localisation and GILT: Localisation meets screen translation. A paper given at the International Conference on Languages and the Media, 3-5 November, 2004, Berlin, Germany. Smith, J. (2005) A paper given at International Seminar on DVDs held at the University of Warwick, 23 April 2005. O’Sullivan, P., Denner,G. and Galligan, N. (2004) ‘A Global Software Development - a Non- English Perspective’, in the International Journal of Localization, Limerick, University of Limerick, 1.1. Poole, S. (2000) Trigger Happy: Videogames and the Entertainment Revolution. New York: Arcade Publishing. Schaffner, C. (2004) ‘Researching Translation and Interpreting’, in Schaffner (ed), Translation Research and Interpreting Research. Clevedon: Multilingual Matters. Square Enix (2004) Final Fantasy X-2 International + Last Mission Ultimania. Tokyo: Square Enix. Thompson, J. (1999) ‘j-pop.hard.copy’, in Macia, P., Oniji, Y. and Roman, A. (eds), Fresh Pulp: Dispatches from the Japanese pop culture front (1997-1999). San Francisco: Viz Communications, Inc. pp. 41-70. Wolf, MJP and Perron, B. (2003) Introduction. In Wolf, MJP and Perron, B.(eds), The Video Game Theory Reader, New York and London: Routledge. pp.1-24. 87
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Proceedings - Translation Concepts

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