Proceedings - Translation Concepts

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MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Jan Pedersen Vinay, Jean Paul and Jean Darbelnet (1958/2000): ‘A methodology for translation’.Translated by Juan C. Sager and M.-J. Hamel. In Venuti, Lawrence (ed.): The Translation Studies Reader, London - New York: Routledge. 84-93. Welsch, Wolfgang (1994): ‘Transculturality – the Puzzling Form of Cultures Today’. In California Sociologist, 17 &18. 19-39. 8 Electronic resources Oxford English Dictionary Online: www.oed.com 130
Peter Sandrini (Innsbruck) Contents EU-High-Level Scientific Conference Series MuTra 2005 – Challenges of Multidimensional Translation: Conference Proceedings Website Localization and Translation 1 Introduction 2 Website localization 3 Functional Perspective 4 Business aspects 5 References Abstract Website localization poses new challenges to translators and translation studies. Its object, the Web, is a new multidimensional type of multi-media source material and the translation of web material constitutes a new type of multilingual service. Translation studies is well-advised to face up to this new challenge as it has a lot to offer. Localization of web sites will bring new aspects into translation studies such as dealing with hypertext and multimedia and will create a new demand for translation products and skills. The following paper attempts to clarify the key concepts of localization and to describe this new type of translation, as well as suggest and develop a strategy to apply from translation studies approaches to website localization. 1 Introduction The following paper deals with the relation between web localization and translation; the former being a relatively new form of multilingual service which has not been dealt with adequately so far in translation studies. It is attempted to show that some aspects of translation studies are relevant for website localization, and vice versa website localization could provide some new insights to translation. First of all we will look at some central concepts of website localization to avoid misunderstandings. Next, we will define and describe the process of website localization and its purpose by focusing on the overall aim of translating or localizing websites. This clarification is followed by a brief description of methods and strategies used in the process of localizing websites including the role and importance of business- related aspects of localization. When we speak of the localization of websites, the terminology seems rather clear, at least in English: website is a very practical term in English. A website encompasses all web pages which are accessible under a common Web address (domain name) such as www.petersandrini.net. A website consists of a number of documents, graphics, programs and so on, each of which is identified by a uniform resource identifier (URI). In German, however, there is a terminology problem, as there is no such term as website. When we talk about Webseiten (web pages) or Homepage in German, we mean all pages on the World Wide Web for a specified company or institution. Today, the new term Webauftritt has been created for the English term website. It is important to note that the object of localization is a whole website, i.e. a Webauftritt and not just one single webpage. The second term used in the title localization is a term which is defined as adapting a product to a particular locale (LISA 2003, Esselink 2001, Yunker 2003). A locale refers to a © Copyright 2005-2007 by MuTra 131
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