Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
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Contents<br />
OUR achievements – Strategic Priority 3A<br />
Specific Outcome Measure Result<br />
55 (RBG<br />
Cranbourne<br />
feral animal<br />
control<br />
programs)<br />
56a (Tourism<br />
market)<br />
56b (ThankQ CRM<br />
database<br />
management)<br />
56c (<strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong><br />
Foundation)<br />
Zero browsing by rabbits in the<br />
Australian Garden<br />
No more than four baits taken<br />
by foxes at any one time<br />
Rabbit spotlight counts show nu<strong>mb</strong>ers<br />
reducing from previous years<br />
Increase in bookings made by<br />
me<strong>mb</strong>ers of the tourism industry<br />
Two ThankQ courses, one ThankQ<br />
user group, two to three fundraising<br />
seminars, and free-low cost industry<br />
events attended by the Development<br />
branch<br />
Successful donor acquisition<br />
campaigns recruiting 150 new<br />
donors averaging less than<br />
$100 per donor Second gifts<br />
from 50 per cent of new donors<br />
There was a significant increase in<br />
browsing in the Australian Garden due<br />
to the rabbit-proof fence surrounding the<br />
site being compromised as a result of<br />
Australian Garden Stage 2 works.<br />
Staff designed, manufactured and installed<br />
special gates in the rabbit proof fence<br />
surrounding the Australian Garden to<br />
facilitate successful movement of bandicoots<br />
into and out of the Australian Garden.<br />
Across the RBG Cranbourne site there<br />
were no more than two fox baits taken at<br />
any one time during the baiting program.<br />
Across the RBG Cranbourne site there<br />
was evidence of reduced rabbit incursion,<br />
with only four rabbits recorded in the<br />
last spotlight count – the lowest on record.<br />
A general decline in visitation (caused by a<br />
co<strong>mb</strong>ination of factors such as Australian<br />
Garden Stage 2 construction activity and<br />
the removal in <strong>2010</strong> of entry fees for parks<br />
controlled by Parks Victoria), was reflected<br />
in a decline in bookings from tourism<br />
providers.<br />
Although major time allocations were<br />
redirected to the high-priority Chelsea<br />
Flower Show project, a full-day ThankQ<br />
database course, two fundraising<br />
seminars and one Pathways course were<br />
attended by staff; ThankQ User Group<br />
was hosted at RBG Melbourne.<br />
One campaign, rather than two,<br />
was implemented.<br />
Second gifts were secured from 30 per<br />
cent of new donors and 40 new donors<br />
recruited. New donor responses were<br />
lower than previous campaigns due to<br />
area selection and the core offer being<br />
less urgent than the offer during the<br />
drought and water crisis of 2009–10.<br />
page 98