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Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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Contents<br />

OUR achievements – Strategic Priority 3A<br />

Specific Outcome Measure Result<br />

55 (RBG<br />

Cranbourne<br />

feral animal<br />

control<br />

programs)<br />

56a (Tourism<br />

market)<br />

56b (ThankQ CRM<br />

database<br />

management)<br />

56c (<strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong><br />

Foundation)<br />

Zero browsing by rabbits in the<br />

Australian Garden<br />

No more than four baits taken<br />

by foxes at any one time<br />

Rabbit spotlight counts show nu<strong>mb</strong>ers<br />

reducing from previous years<br />

Increase in bookings made by<br />

me<strong>mb</strong>ers of the tourism industry<br />

Two ThankQ courses, one ThankQ<br />

user group, two to three fundraising<br />

seminars, and free-low cost industry<br />

events attended by the Development<br />

branch<br />

Successful donor acquisition<br />

campaigns recruiting 150 new<br />

donors averaging less than<br />

$100 per donor Second gifts<br />

from 50 per cent of new donors<br />

There was a significant increase in<br />

browsing in the Australian Garden due<br />

to the rabbit-proof fence surrounding the<br />

site being compromised as a result of<br />

Australian Garden Stage 2 works.<br />

Staff designed, manufactured and installed<br />

special gates in the rabbit proof fence<br />

surrounding the Australian Garden to<br />

facilitate successful movement of bandicoots<br />

into and out of the Australian Garden.<br />

Across the RBG Cranbourne site there<br />

were no more than two fox baits taken at<br />

any one time during the baiting program.<br />

Across the RBG Cranbourne site there<br />

was evidence of reduced rabbit incursion,<br />

with only four rabbits recorded in the<br />

last spotlight count – the lowest on record.<br />

A general decline in visitation (caused by a<br />

co<strong>mb</strong>ination of factors such as Australian<br />

Garden Stage 2 construction activity and<br />

the removal in <strong>2010</strong> of entry fees for parks<br />

controlled by Parks Victoria), was reflected<br />

in a decline in bookings from tourism<br />

providers.<br />

Although major time allocations were<br />

redirected to the high-priority Chelsea<br />

Flower Show project, a full-day ThankQ<br />

database course, two fundraising<br />

seminars and one Pathways course were<br />

attended by staff; ThankQ User Group<br />

was hosted at RBG Melbourne.<br />

One campaign, rather than two,<br />

was implemented.<br />

Second gifts were secured from 30 per<br />

cent of new donors and 40 new donors<br />

recruited. New donor responses were<br />

lower than previous campaigns due to<br />

area selection and the core offer being<br />

less urgent than the offer during the<br />

drought and water crisis of 2009–10.<br />

page 98

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