Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
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Contents<br />
OUR achievements – Strategic Priority 1A<br />
Strategic Goal 1: Enhancing on-site and online experiences for visitors and<br />
providing programs for a broader spectrum of our community<br />
The <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> is one of Melbourne’s premier leisure and tourist attractions, offering a diverse<br />
and vibrant visitor experience through its Melbourne and Cranbourne sites. We will continually enrich and<br />
improve the experiences of our visitors and remain responsive to their needs. We aim to connect people of all<br />
ages, cultures, abilities and backgrounds with plants by developing new gardens and collections, through<br />
innovative visitor and education programs and by engagement with the media. We will reach a wider<br />
audience through our online programs, with an emphasis on educational services. By connecting with a<br />
more diverse audience, we will increase community awareness of the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ scientific and<br />
horticultural research and the importance of plant life and of conserving biodiversity.<br />
Strategic Priority 1A:<br />
To be aware of and responsive to the diverse needs of the community by delivering stimulating and<br />
innovative recreational and educational programs<br />
Business Plan specific outcomes<br />
(and associated Corporate Plan actions)<br />
Progress against specific outcomes and actions<br />
Specific Outcome 1<br />
Implement the Market Research Plan <strong>2010</strong>–11<br />
and use the research findings to plan services.<br />
Specific Outcome 2<br />
(Relating to Corporate Plan Action 2)<br />
Continue to enhance the quality of the <strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong>’ online information systems and visitor<br />
experience by:<br />
a. developing and implementing PRONTO solutions<br />
to support the processing and reporting of<br />
e-commerce transactions and tourism packages<br />
b. facilitating the development, integration and<br />
launch of significant tree information on the<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ website<br />
No research was conducted during <strong>2010</strong>–11 due<br />
to the Marketing and Communications branch<br />
focussing most of its resources on the RHS Chelsea<br />
Flower Show project.<br />
The Information Services branch continued to<br />
work closely with staff to improve online information<br />
and services. Work included:<br />
a. Research into the development of processing and<br />
reporting on e-commerce and tourism package<br />
capabilities in PRONTO, resulting in the<br />
development, testing and implementation of a<br />
procedure that enables easy identification,<br />
measurement and correct recording of<br />
e-commerce transactions and cross-Divisional<br />
tourism packages.<br />
b. The addition of a list of Significant Trees, including<br />
commemorative plantings that celebrate past<br />
important historical occasions, to the <strong>Royal</strong><br />
<strong>Botanic</strong> <strong>Gardens</strong>’ website. The online information<br />
provides details about the historical significance of<br />
these occasions, the dignitaries who planted the<br />
trees, and what types of trees were planted.<br />
Significant Trees are often outstanding or unique<br />
examples of certain species, which have been<br />
registered with Heritage Victoria.<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board Victoria <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>–11 page 33