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Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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Contents<br />

OUR achievements – Strategic Priority 3A<br />

Specific Outcome Measure Result<br />

43h (Australian<br />

Garden<br />

fundraising)<br />

$31 million target reached by end of<br />

<strong>2010</strong>–11, with $600,000 new funding<br />

raised during the financial year<br />

Target met.<br />

43i (Australian<br />

Garden Stage 1<br />

maintenance)<br />

Standards of presentation<br />

in the Australian Garden Stage 1<br />

are maintained<br />

Renovation of Red Sand Garden surface<br />

completed, including North Line and<br />

planting circles.<br />

Maintenance and planting continued in the<br />

Australian Garden (Stage 1). (See Specific<br />

Outcome 43i for further details.)<br />

43j (<strong>Royal</strong><br />

Horticultural<br />

Society Chelsea<br />

Flower Show<br />

exposure)<br />

High quality Australian Garden<br />

display at Chelsea <strong>2011</strong><br />

achieves national and international<br />

media attention<br />

Media coverage was largely positive or<br />

neutral. The key message ‘The Australian<br />

Garden presents Australia’s unique flora<br />

in spectacular landscapes’ was conveyed<br />

in most of the reporting about the Show<br />

Garden. However, the key message<br />

‘The Australian Garden is an essential<br />

part of any visit to Australia’ was less<br />

explicitly covered.<br />

The Australian Garden at the Chelsea<br />

Flower Show was well visited during the<br />

Show Week, as demonstrated by 45,000<br />

brochures distributed (with total Show<br />

visitation c160,000).<br />

At 31 May <strong>2011</strong> the <strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong>’ Chelsea Flower Show blog had<br />

received 15,173 views; there were 98<br />

‘likes’ for the Facebook page and an<br />

average of 250 impressions per post;<br />

116 followers on Twitter, and 12 videos<br />

on YouTube, with an average of<br />

150 views per video.<br />

UK station Classic FM received 24,590<br />

entries for the travel competition.<br />

44 (Australian<br />

Garden<br />

construction)<br />

Project outcomes delivered<br />

on time and within budget<br />

Delays in completion of construction<br />

elements have delayed handover of areas<br />

for planting. Estimated overall delay is<br />

approximately six months. Planting is<br />

occurring as areas are handed over.<br />

Project is within budget.<br />

<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board Victoria <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>–11 page 95

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