Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...
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Contents<br />
OUR achievements – Strategic Priority 3A<br />
Specific Outcome Measure Result<br />
43h (Australian<br />
Garden<br />
fundraising)<br />
$31 million target reached by end of<br />
<strong>2010</strong>–11, with $600,000 new funding<br />
raised during the financial year<br />
Target met.<br />
43i (Australian<br />
Garden Stage 1<br />
maintenance)<br />
Standards of presentation<br />
in the Australian Garden Stage 1<br />
are maintained<br />
Renovation of Red Sand Garden surface<br />
completed, including North Line and<br />
planting circles.<br />
Maintenance and planting continued in the<br />
Australian Garden (Stage 1). (See Specific<br />
Outcome 43i for further details.)<br />
43j (<strong>Royal</strong><br />
Horticultural<br />
Society Chelsea<br />
Flower Show<br />
exposure)<br />
High quality Australian Garden<br />
display at Chelsea <strong>2011</strong><br />
achieves national and international<br />
media attention<br />
Media coverage was largely positive or<br />
neutral. The key message ‘The Australian<br />
Garden presents Australia’s unique flora<br />
in spectacular landscapes’ was conveyed<br />
in most of the reporting about the Show<br />
Garden. However, the key message<br />
‘The Australian Garden is an essential<br />
part of any visit to Australia’ was less<br />
explicitly covered.<br />
The Australian Garden at the Chelsea<br />
Flower Show was well visited during the<br />
Show Week, as demonstrated by 45,000<br />
brochures distributed (with total Show<br />
visitation c160,000).<br />
At 31 May <strong>2011</strong> the <strong>Royal</strong> <strong>Botanic</strong><br />
<strong>Gardens</strong>’ Chelsea Flower Show blog had<br />
received 15,173 views; there were 98<br />
‘likes’ for the Facebook page and an<br />
average of 250 impressions per post;<br />
116 followers on Twitter, and 12 videos<br />
on YouTube, with an average of<br />
150 views per video.<br />
UK station Classic FM received 24,590<br />
entries for the travel competition.<br />
44 (Australian<br />
Garden<br />
construction)<br />
Project outcomes delivered<br />
on time and within budget<br />
Delays in completion of construction<br />
elements have delayed handover of areas<br />
for planting. Estimated overall delay is<br />
approximately six months. Planting is<br />
occurring as areas are handed over.<br />
Project is within budget.<br />
<strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong> Board Victoria <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>–11 page 95