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Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

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Contents<br />

OUR achievements – Strategic Priority 1A<br />

Business Plan specific outcomes<br />

(and associated Corporate Plan actions)<br />

Progress against specific outcomes and actions<br />

Specific Outcome 2 cont<br />

c. facilitating the scoping, development, integration<br />

and launch of online tourism packages<br />

d. assessing the suitability of technology solutions<br />

including podcasts, short message service (SMS)<br />

and online systems for the Australian Garden<br />

Stage 2<br />

e. developing the website written-content for the<br />

Australian Garden Stage 2<br />

f. developing new factsheets for the <strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong>’ website<br />

g. delivering a range of interpretive initiatives related<br />

to Working Wetlands Part A. This includes the<br />

development of factsheets, interpretive signage,<br />

podcast and web content.<br />

c. A scoping and project identification meeting was<br />

scheduled to initiate a review of visitor data<br />

collection; however, due to staff illness and lack<br />

of availability (consequent to the Chelsea Flower<br />

Show project), this did not proceed. When this<br />

project is re-established in <strong>2011</strong>–12 it will support<br />

development of some online tourism activities.<br />

d. A working group consisting of staff from Public<br />

Programs branches at both sites and Marketing<br />

and Communications branch staff developed a<br />

brief to establish a mobile application (App) for<br />

use in the Australian Garden Stage 2. This App<br />

will enhance the visitor experience by providing<br />

detailed maps of the Australian Garden, details<br />

about the plant collections, and general support<br />

for community sharing of information about the<br />

Australian Garden. These features aim to provide<br />

rich learning experiences.<br />

e. RBG Cranbourne Public Programs branch staff<br />

drafted and developed a range of web content<br />

for the Australian Garden Stage 2. This content<br />

describes the various precincts within Stage 2<br />

and is now available for the public to view on<br />

the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ website. Staff at<br />

RBG Cranbourne also contributed content<br />

to the Australian Garden blog and other social<br />

media platforms.<br />

f. A total of six Rare and Threatened Species<br />

factsheets were developed and are available on<br />

the <strong>Royal</strong> <strong>Botanic</strong> <strong>Gardens</strong>’ website as additional<br />

support for participating schools and other<br />

community me<strong>mb</strong>ers in the Rare and Threatened<br />

plant regions. A project commenced to update<br />

existing factsheets and make them available on<br />

the website.<br />

g. A range of communication and interpretation<br />

activities has been completed as part of Working<br />

Wetlands Part A, including a dedicated Working<br />

Wetlands blog that links to the <strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong>’ website, a range of factsheets, and<br />

on-site information signs which incorporate a<br />

detailed project map. This was accompanied by<br />

an internet kiosk where visitors could access the<br />

Working Wetlands blog and <strong>Royal</strong> <strong>Botanic</strong><br />

<strong>Gardens</strong>’ website. However, due to technical<br />

problems, the internet kiosk was removed in<br />

Dece<strong>mb</strong>er <strong>2010</strong>.<br />

page 34

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