Annual Report 2010-2011 (PDF - 2.47 mb) - Royal Botanic Gardens ...

Contents
OUR achievements – Strategic Priority 3A
Business Plan specific outcomes
(and associated Corporate Plan actions)
Progress against specific outcomes
and actions
Specific Outcome 43
Consolidate national and international recognition
for the Australian Garden with its innovative display
of Australia’s remarkable plant life by:
a. developing tourism programs for
the Australian Garden Stage 2
c. developing the Visitor Programs for
the Australian Garden Stage 2
b. developing a tourism product booking
system which incorporates business rules
and financial procedures
d. planning and developing the systems required
to run bookings and customer services for the
Australian Garden Stage 2
e. developing and delivering the interpretive
elements, including signage and interactive
(elements], for the Australian Garden Stage 2
f. expanding visitor information systems by planning
the project to assess technology solutions including
podcasts, short message service (SMS) for the
Australian Garden Stage 2
g. developing the Schools Education Programs
for the Australian Garden Stage 2
h. working with the Australian Garden Fundraising
Committee to meet the fundraising target of
$31 million for the completion of the Australian
Garden Stage 2, in order to maximise the
quality of the delivered project
Work progressed on developing visitor programs,
booking systems and promotional initiatives ahead
of the opening of the Australian Garden Stage 2 in
mid-2012:
a. and c.
The Marketing and Communications and RBG
Cranbourne Public Programs branches collaborated
on the development of tourism programs in
preparation for the opening of the Australian Garden
Stage 2. This work was informed by sharing tourism
research findings and advice from peak tourism
organisations as well as analysing models for
delivery of various tourism programs. The viability
of tourism products that involve the use of an on-site
people mover was one of the options considered.
b. and d.
Working within the defined needs of tourism product
consumers, the Business and Finance, Information
Services, Marketing and Communications, and
Public Programs branches collaborated on the
development of business rules and financial
procedures for tourism products. A booking system
was developed and is operating. Ongoing
maintenance of the booking system occurred to
ensure a high level of efficiency. Customer Service
staff subsequently assessed the systems that would
be required to manage bookings and customer
service in the Australian Garden Stage 2. These
are now in place and ready for the opening.
e. and g.
Work on the Information, Interpretation, Art and
Education Plan for the Australian Garden Stage 2
progressed, with 60 per cent of the plan completed;
the remaining 40 per cent is expected to be
completed by the opening of the Australian Garden
Stage 2 in mid-2012. (See also Specific Outcome 3b.)
f. See Specific Outcome 2d.
g. See Specific Outcome 3d.
h. The Royal Botanic Gardens surpassed its
fundraising target of $31 million for completion
of the Australian Garden Stage 2. An ambitious
target, this success was a reflection of the
committed voluntary efforts of the Australian
Garden Fundraising Committee, as well as the
generosity of philanthropic supporters.
page 84